Luke Bryan X Jockey Team Up to Launch New Retail Concept, Coopers 12South
Georgia Wray Norsten — October 30, 2024 — Pop Culture
References: wwd
Coopers 12South, the newest collaboration between Jockey and country superstar Luke Bryan, is set to bring a unique retail experience to Nashville’s trendy 12South neighborhood. Slated to open in late November, the store will blend the city’s rich music heritage with an outdoor lifestyle vibe, reflecting both Bryan’s passions and Jockey’s classic appeal.
This concept will feature the limited-edition 'Jockey Outdoors' by Luke Bryan Collection, launched in 2022, and locally produced apparel and gifts inspired by Nashville's creative community. Coopers 12South will also host activations, music events, local artisan workshops, and community gatherings. The store’s interior, designed by Nashville-based Mark Simmons Interiors, will showcase LED walls, art installations, and local artistry, while an outdoor patio offers a relaxing space for visitors.
Luke Bryan shared his excitement about opening the store, saying it honors the outdoors he loves while providing a space for others to share their creativity. With its thoughtful design and connection to the neighborhood, Coopers 12South promises to be a distinctive addition to Nashville’s retail scene.
This concept will feature the limited-edition 'Jockey Outdoors' by Luke Bryan Collection, launched in 2022, and locally produced apparel and gifts inspired by Nashville's creative community. Coopers 12South will also host activations, music events, local artisan workshops, and community gatherings. The store’s interior, designed by Nashville-based Mark Simmons Interiors, will showcase LED walls, art installations, and local artistry, while an outdoor patio offers a relaxing space for visitors.
Luke Bryan shared his excitement about opening the store, saying it honors the outdoors he loves while providing a space for others to share their creativity. With its thoughtful design and connection to the neighborhood, Coopers 12South promises to be a distinctive addition to Nashville’s retail scene.
Trend Themes
1. Celebrity-branded Retail - Leveraging the star power of celebrities like Luke Bryan, this approach creates a unique draw for fans and shoppers alike.
2. Experiential Retail Spaces - Creating immersive environments with features like LED walls and art installations transforms shopping into a memorable experience.
3. Local Artisans Collaboration - Incorporating local artistry and craftsmanship into retail offerings supports community engagement and unique product creation.
Industry Implications
1. Retail - Evolving store concepts with celebrity partnerships and exclusive collections reinvigorate brick-and-mortar shopping.
2. Fashion - Collaborations between fashion brands and celebrities lead to limited-edition collections that attract diverse consumer interest.
3. Event Planning - Hosting music events and workshops in retail locations introduces new avenues for customer engagement and community involvement.
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