Cotton Candy Crackle Ice Cream is Baskin-Robbins' New Flavor of the Month
Katherine Pendrill — April 3, 2020 — Lifestyle
References: baskinrobbins & brandeating
April is finally here and Baskin-Robbins is hoping to help consumers celebrate the start of the spring season with its new Cotton Candy Crackle ice cream.
Cotton Candy Crackle ice cream is Baskin-Robbins Flavor of the Month for April 2020. The brand-new ice cream flavor consists of a cotton candy-flavored ice cream base, blended with a sweet cotton candy-flavored ribbon and studded with yellow popping candy pieces. The result is a deliciously sweet ice cream with the fun surprise of popping candy in every bite.
Along with Cotton Candy Crackle ice cream, Baskin-Robbins has also debuted a number of Easter-themed treats, including the Bunny Face Cake, Bunny Roll Cake, Speckled Egg Cake, Fluffy Bunny Cake, Bunny Stripe Cake, and more.
Image Credit: Baskin-Robbins.
Cotton Candy Crackle ice cream is Baskin-Robbins Flavor of the Month for April 2020. The brand-new ice cream flavor consists of a cotton candy-flavored ice cream base, blended with a sweet cotton candy-flavored ribbon and studded with yellow popping candy pieces. The result is a deliciously sweet ice cream with the fun surprise of popping candy in every bite.
Along with Cotton Candy Crackle ice cream, Baskin-Robbins has also debuted a number of Easter-themed treats, including the Bunny Face Cake, Bunny Roll Cake, Speckled Egg Cake, Fluffy Bunny Cake, Bunny Stripe Cake, and more.
Image Credit: Baskin-Robbins.
Trend Themes
1. Cotton Candy Flavors - Opportunity for other ice cream brands to experiment with unique and nostalgic flavors like cotton candy.
2. Surprise Elements in Food - Disruptive innovation opportunity for food products that incorporate unexpected textures or flavors, such as popping candy in ice cream.
3. Seasonal and Holiday-themed Treats - Potential for businesses in the food industry to create limited-edition seasonal treats that attract customers during specific holidays or seasons.
Industry Implications
1. Ice Cream Industry - Explore innovative flavors and unique additions to traditional ice cream to stay competitive in the market.
2. Confectionery Industry - Opportunity to incorporate popping candy or other surprise elements into confectionery products to create excitement and differentiate from competitors.
3. Bakery Industry - Create holiday-themed cakes and pastries to cater to consumer demand for seasonal treats.
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