Cottage Life's Summer Edition Features a Color-In Cover
Laura McQuarrie — July 22, 2016 — Marketing
References: cottagelife & mastheadonline
The widespread popularity of adult coloring books inspired Cottage Life magazine to create a special cover for its Summer 2016 issue. The magazine comes in two types, including one that features a photographic cover and a second that is covered by line illustrations from artist Alëna Skarina.
Readers who get their hands on the black and white version are encouraged to fill in the lines as they see fit and post their creative designs to Twitter or Instagram using the #CottageLifeColours tag. Winning entries will be published by Cottage Life magazine and receive a set of Cottage Life Weekend Collection candles.
Outside of dedicated coloring books, wallpaper and suitcases are a few other adult-focused color-in products that can now be purchased.
Readers who get their hands on the black and white version are encouraged to fill in the lines as they see fit and post their creative designs to Twitter or Instagram using the #CottageLifeColours tag. Winning entries will be published by Cottage Life magazine and receive a set of Cottage Life Weekend Collection candles.
Outside of dedicated coloring books, wallpaper and suitcases are a few other adult-focused color-in products that can now be purchased.
Trend Themes
1. Interactive Magazine Covers - Cottage Life's color-in magazine cover is an example of an interactive magazine cover trend, which invites readers to engage with the print publication beyond reading it.
2. Customizable Products - Color-in wallpaper and suitcases are examples of the customizable products trend, which caters to consumers who wish to add a personal touch to their belongings and surroundings.
3. Social Media Marketing Campaigns - Cottage Life's #CottageLifeColours campaign is an example of a social media marketing campaign trend, which encourages user-generated content and strengthens brand engagement with its audience.
Industry Implications
1. Print Media - Interactive magazine covers offer an opportunity for print media publishers to maintain consumer interest in print media by offering a unique and engaging experience.
2. Retail - Companies that produce customizable products can tap into the personalized consumer trend, potentially increasing customer loyalty and revenue.
3. Social Media - Social media platforms can offer marketing opportunities for companies to engage with their audiences and increase their brand reach through user-generated content campaigns.
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