This Houston Cosmetics Store Boasts a Stunning Whiteout Interior
Rebecca Byers — December 18, 2015 — Art & Design
References: retaildesignblog.net
This stunning cosmetics store is sure to entice passersby with its undulating interior wall display. The Rajeunir Black Caviar brand recently opened its first brick and mortar location inside Houston's infamous Galleria Mall.
A joint project of Studio Jantzen and Open Source Architecture, the Rajeunir Black Caviar boutique features a dynamic undulating wall surface made from thinly sliced pieces of wood that have been layered on top of each other. Using romantic lighting the re-frames the space as elegant and spacious, the glowing boutique has plenty of "curb appeal" within the Galleria Mall.
The clean atmosphere makes way for plenty of interaction between the brand's representatives and consumers, particularly important given that this is their first venture into physical retail.
A joint project of Studio Jantzen and Open Source Architecture, the Rajeunir Black Caviar boutique features a dynamic undulating wall surface made from thinly sliced pieces of wood that have been layered on top of each other. Using romantic lighting the re-frames the space as elegant and spacious, the glowing boutique has plenty of "curb appeal" within the Galleria Mall.
The clean atmosphere makes way for plenty of interaction between the brand's representatives and consumers, particularly important given that this is their first venture into physical retail.
Trend Themes
1. Undulating Interiors - Opportunity for retail and hospitality industries to use innovative design to create visually engaging spaces that promote interaction and sales.
2. Romantic Lighting - Lighting industry players can explore using creative and dynamic lighting designs that enhance architecture and impact the overall atmosphere of a space.
3. Clean Retail Spaces - Retail industry players can design clean and modern spaces that allow for greater interaction between the brand's representatives and consumers, thus increasing customer satisfaction and loyalty.
Industry Implications
1. Retail - Opportunity for retail industry to use unique interior design to differentiate themselves and attract customers.
2. Hospitality - Opportunity for hotels and restaurants to create visually engaging spaces with undulating interiors that enhance customer experience.
3. Lighting - Opportunity for the lighting industry to collaborate with interior designers to create innovative designs that enhance the atmosphere of a space.
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