This Gadget-Inspired Cosmetics Packaging is Future-Forward
Jen Chae — July 25, 2013 — Art & Design
References: cyrilledurand.fr & cyrilledurand.fr
Cyrille Durand's cosmetics packaging design makes mascara and lipstick look more like James Bond gadgets. Consisting of clean-cut lines and angles, the Cos'Pure packaging prototype looks chic. While the slender streamlined shapes hint that these items are products for females, you'd really have to take a close look to figure out exactly what they are.
The designs are far from traditional make-up packaging. Each item is asymmetrically lopsided and unbalanced in proportion and colors, giving off an abstract feel. A lot of make-up exudes a girly aura, with curved lines and detailed embellishments. On the contrary, this line gives off a more aggressive feel with its sharp angles. This cosmetics set predicts what the future of make-up might look like.
The designs are far from traditional make-up packaging. Each item is asymmetrically lopsided and unbalanced in proportion and colors, giving off an abstract feel. A lot of make-up exudes a girly aura, with curved lines and detailed embellishments. On the contrary, this line gives off a more aggressive feel with its sharp angles. This cosmetics set predicts what the future of make-up might look like.
Trend Themes
1. Abstract Cosmetic Packaging - Creating cosmetics packaging with asymmetrically lopsided and unbalanced designs to give off an abstract feel.
2. Futuristic Makeup Packaging - Designing cosmetics packaging with clean-cut lines, sharp angles, and a more aggressive feel to depict the future of makeup.
3. Tech-inspired Beauty Packaging - Incorporating gadget-inspired designs into cosmetics packaging, making mascara and lipstick resemble high-tech gadgets.
Industry Implications
1. Cosmetics - Opportunity for cosmetics brands to differentiate themselves and attract tech-savvy customers with abstract and futuristic packaging designs.
2. Design - Disruptive innovation opportunity for designers to revolutionize traditional makeup packaging by incorporating tech-inspired and abstract design elements.
3. Consumer Electronics - Potential for consumer electronics companies to expand into the beauty industry by leveraging their expertise in gadget-inspired design to create tech-inspired cosmetics packaging.
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