Trend Hunter’s Now Trending Series Explores Corporate Social Good
Grace Mahas — November 5, 2022 — TH Video
References: youtube
This Now Trending video explores how brands are aligning themselves with consumer values to demonstrate their corporate social responsibility (CSR). Since companies are no longer faceless, consumers now expect them to give back. Brands that want to succeed with CSR need to actively fight against injustice with practices that make the world a better place.
Diving into the recent pandemic’s impact on social responsibility, this video spotlights various ways brands are communicating their commitment to social good through Insights like Brand Activist, Disability Wellness, Ethical Delivery, and Upcycled Luxury. In today's digitized environment, consumers are more informed than ever. Ultimately, the more businesses are socially responsible, the more supportive consumers get.
For more on Corporate Social Responsibility, check out Trend Hunter’s free 2023 Trend Report.
Diving into the recent pandemic’s impact on social responsibility, this video spotlights various ways brands are communicating their commitment to social good through Insights like Brand Activist, Disability Wellness, Ethical Delivery, and Upcycled Luxury. In today's digitized environment, consumers are more informed than ever. Ultimately, the more businesses are socially responsible, the more supportive consumers get.
For more on Corporate Social Responsibility, check out Trend Hunter’s free 2023 Trend Report.
Trend Themes
1. Brand Activist - Brands can actively fight against injustice and demonstrate their corporate social responsibility (CSR).
2. Disability Wellness - Brands can align themselves with consumer values, like disability inclusion, to demonstrate their commitment to social good and corporate social responsibility (CSR).
3. Upcycled Luxury - Brands can promote ethical and sustainable practices, like upcycling materials, to demonstrate their commitment to social good and corporate social responsibility (CSR).
Industry Implications
1. Fashion - Fashion brands can embrace upcycling as a way to promote sustainability and demonstrate their corporate social responsibility (CSR).
2. Food and Beverage - Food and beverage companies can promote sustainability and ethical sourcing practices, like supporting local farmers, as part of their corporate social responsibility (CSR).
3. Technology - Technology companies can prioritize accessibility features for people with disabilities as a demonstration of their commitment to social good and corporate social responsibility (CSR).
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