Sean Connery Goes Back to Basics for Louis Vuitton
Marissa Brassfield — October 10, 2008 — Marketing
References: journeys.louisvuitton & luxist
Sean Connery is the latest iconic face to be featured in Louis Vuitton's 'Core Values' campaign. The ad's tagline, “There are journeys that turn into legends,” refers to the historical association of Louis Vuitton with luxury.
Sean Connery was snapped by Annie Leibowitz for the Louis Vuitton ad. The original 007's ad will run sometime this month, just in time for 'Quantum of Solace.' The ageless icon is 78 but looks stunning in this ad.
The Louis Vuitton 'Core Values' campaign has featured some other pop culture heavyweights before the addition of Sean Connery, including Andre Agassi and Steffi Graf, Keith Richards, Sofia and Francis Ford Coppola, Mikhail Gorbachev, and Catherine Deneuve.
Sean Connery was snapped by Annie Leibowitz for the Louis Vuitton ad. The original 007's ad will run sometime this month, just in time for 'Quantum of Solace.' The ageless icon is 78 but looks stunning in this ad.
The Louis Vuitton 'Core Values' campaign has featured some other pop culture heavyweights before the addition of Sean Connery, including Andre Agassi and Steffi Graf, Keith Richards, Sofia and Francis Ford Coppola, Mikhail Gorbachev, and Catherine Deneuve.
Trend Themes
1. Core Value Ad Campaigns - The rise of luxury brands shifting their ad campaigns to focus on the values and heritage of their brand rather than celebrity endorsements creates an opportunity for disruptive innovation in branding and advertising.
2. Iconic Celebrity Endorsements - Brands partnering with iconic celebrities like Sean Connery to promote their products creates opportunities for disruptive innovation in celebrity endorsement strategies.
3. Photographer Collaborations - Collaborations between luxury brands and notable photographers like Annie Leibowitz to create visually stunning advertising campaigns creates an opportunity for disruptive innovation in marketing and visual storytelling.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can benefit from the trend of core value ad campaigns and potentially disrupt the traditional use of celebrity endorsements in advertising.
2. Advertising - The advertising industry has the potential to disrupt traditional celebrity endorsement strategies by moving towards a focus on core brand values and heritage.
3. Photography - The trend of notable photographers collaborating with luxury brands for advertising campaigns presents an opportunity for disruptive innovation in the photography industry.
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