Brett Gaylor Delves Into Mystery-Shrouded Copyright Law
Shelby Lee Walsh — July 9, 2009 — Pop Culture
Filmmaker Brett Gaylor is delving deep into the mystery-shrouded world of copyright law in his new documentary ‘Rip.’ The documentary focuses primarily on Gregg Gillis, better known as the sample-based DJ Girl Talk.
How come Girl Talk can sample literally hundreds of songs in his live shows and on his CDs and not get his pants sued off? How come a mixmaster is said to be a criminal as opposed to an artist under copyright law? Gaylor attempts to shed light on these questions by going deep into the history of piracy.
Best of all, Gaylor has made 'Rip' available online in a pay-what-you-want fashion (strongly channeling Radiohead’s last CD sales tactic). Not only do you get a strong message from this documentary, you get it from the marketing of the documentary as well. Brilliant!
How come Girl Talk can sample literally hundreds of songs in his live shows and on his CDs and not get his pants sued off? How come a mixmaster is said to be a criminal as opposed to an artist under copyright law? Gaylor attempts to shed light on these questions by going deep into the history of piracy.
Best of all, Gaylor has made 'Rip' available online in a pay-what-you-want fashion (strongly channeling Radiohead’s last CD sales tactic). Not only do you get a strong message from this documentary, you get it from the marketing of the documentary as well. Brilliant!
Trend Themes
1. Copyright Law - Disruptive Innovation Opportunity: Develop new technologies or business models that reconcile copyright law with creative freedom.
2. Online Distribution - Disruptive Innovation Opportunity: Create innovative platforms or strategies for pay-what-you-want distribution of digital content.
3. Documentary Filmmaking - Disruptive Innovation Opportunity: Utilize new storytelling techniques and interactive elements to engage audiences in documentary films.
Industry Implications
1. Entertainment - Disruptive Innovation Opportunity: Integrate technology and rights management solutions to combat piracy and protect intellectual property.
2. Streaming Services - Disruptive Innovation Opportunity: Develop advanced algorithms and content curation methods to offer personalized streaming experiences for users.
3. Digital Marketing - Disruptive Innovation Opportunity: Leverage creative marketing strategies and online platforms to promote and monetize documentary films effectively.
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