Cool Whip Will Soon Be Available in a Tantalizing New Flavor
Katherine Pendrill — August 31, 2016 — Marketing
Cool Whip recently teamed up with the lifestyle blog Brit + Co. to launch a new whipped cream flavor. While the brand has already narrowed its flavor options down to three, it is opening things up to the public to determine what flavor will become the newest addition to the brand's product lineup.
In order to determine what flavor will make it to store shelves next year, Cool Whip is asking consumers to choose between three tantalizing flavors: Strawberry Banana, Blueberry and Cheesecake. To drum up excitement for the competition, Brit + Co. performed a taste test on the new flavors and even developed some creative recipes to complement each flavor. Voting is currently open and Cool Whip will announce the winner of the competition by September.
For those who can't wait until spring for the new flavor to arrive, the brand will also be introducing a Peppermint Cool Mint this October for dressing up holiday treats.
In order to determine what flavor will make it to store shelves next year, Cool Whip is asking consumers to choose between three tantalizing flavors: Strawberry Banana, Blueberry and Cheesecake. To drum up excitement for the competition, Brit + Co. performed a taste test on the new flavors and even developed some creative recipes to complement each flavor. Voting is currently open and Cool Whip will announce the winner of the competition by September.
For those who can't wait until spring for the new flavor to arrive, the brand will also be introducing a Peppermint Cool Mint this October for dressing up holiday treats.
Trend Themes
1. Flavored Whipped Creams - Opportunity for food and beverage companies to innovate with new sweet and savory flavor combinations for whipped cream products.
2. Consumer-driven Innovation - Opportunity for companies to engage customers by soliciting their input and preferences in product development and marketing campaigns.
3. Seasonal Product Launches - Opportunity for food and beverage companies to boost sales and interest by rolling out seasonal and limited-time product offerings.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can capitalize on the trend of flavored whipped creams by developing unique and innovative products that cater to customer demand for new and exciting flavors.
2. Marketing and Advertising - There is potential for marketing and advertising agencies to help brands implement effective consumer engagement strategies by leveraging social media and other digital platforms to collect and analyze customer feedback.
3. Retail Industry - Retailers can take advantage of seasonal product launches in the food and beverage category by offering in-store promotions and cross-selling opportunities to drive sales and create buzz around new and limited-time products.
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