Lotus Biscoff and Gelato Pique Created Cozy At-Home Essentials
Laura McQuarrie — January 27, 2021 — Marketing
References: instagram & designtaxi
Lotus Biscoff collaborated with Japanese luxury loungewear brand Gelato Pique to delight fans with more than just cookie butter and other sweet treats. In the range of sweaters, cardigans, t-shirts, socks and other cozy items created by the two brands, there are several designs that are patterned to mimic the edges of the snacks.
The collection recently launched in sizes for men and women and it gives fans in Japan the chance to outfit themselves with cozy items for comfortably lounging at home. At a time when people are investing in loungewear for extended periods of time at home, a number of food brands are releasing their own designs to keep people outfitted in everything from slippers to sweats and cardigans.
The collection recently launched in sizes for men and women and it gives fans in Japan the chance to outfit themselves with cozy items for comfortably lounging at home. At a time when people are investing in loungewear for extended periods of time at home, a number of food brands are releasing their own designs to keep people outfitted in everything from slippers to sweats and cardigans.
Trend Themes
1. Branded Loungewear - Creating branded loungewear is a trend that many food brands should consider to increase brand awareness and customer loyalty.
2. Collaborative Marketing - Collaborating with a different industry to offer unique products that are in demand is a trend that should be explored.
3. Comfortable and Cozy Essentials - The trend of creating comfortable and cozy items for extended periods of lounging at home is an opportunity for brands to offer innovative products that provide comfort and style.
Industry Implications
1. Food and Beverage Industry - Branded loungewear can increase brand awareness and create customer loyalty in the food and beverage industry.
2. Fashion Industry - Collaborating with a different industry to offer unique products can create demand and growth in the fashion industry.
3. Home Goods Industry - The trend of creating comfortable and cozy items for extended periods of lounging at home is an opportunity for the home goods industry to offer innovative products that provide comfort and style.
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