This Printing Factory Was Turned into a Spacious Art and Film Archive
Christopher Magsambol — October 23, 2015 — Art & Design
References: bampfa.berkeley.edu & wallpaper
This converted warehouse will soon be home to the new Berkeley Art Museum and Pacific Film Archive. This massive structure was once occupied by a printing plant in the 1930s that resembled a dark and dreary bunker. The previous structure also had an adjacent factory and office, but because of an earthquake, they were left abandoned. The goal of the museum is not only to preserve artifacts, but to also engage with art in interactive ways.
The new and improved museum is now bright, spacious and is the perfect place to pay tribute to multimedia. A series of skylights has allowed an abundance of natural light to flow into the building, which also boasts large windows. The converted warehouse will also have multiple screening rooms that can accommodate 230 viewers, a perfect showcase for the museum's expansive film archive.
The new and improved museum is now bright, spacious and is the perfect place to pay tribute to multimedia. A series of skylights has allowed an abundance of natural light to flow into the building, which also boasts large windows. The converted warehouse will also have multiple screening rooms that can accommodate 230 viewers, a perfect showcase for the museum's expansive film archive.
Trend Themes
1. Warehouse Conversions - The trend of turning disused and historic industrial buildings such as warehouses into modern museums and galleries presents a major disruptive innovation opportunity for the construction and architectural industries.
2. Interactive Museum Exhibits - The trend of engaging visitors with interactive and immersive exhibits is providing new opportunities for museums to invest in technology and create memorable experiences, presenting a major disruptive innovation opportunity for the technology and entertainment industries.
3. Film Archive Preservation - The trend of digitizing and preserving old film archives requires specialized technology and expertise, presenting a major disruptive innovation opportunity for the information technology and media industries.
Industry Implications
1. Construction - The trend of warehouse conversions presents a disruptive innovation opportunity for the construction industry to repurpose old buildings and create modern museums and galleries.
2. Technology - The trend of interactive museum exhibits presents a major disruptive innovation opportunity for technology firms to design and develop new interactive tools and experiences for visitors.
3. Entertainment - The trend of interactive museum exhibits presents a disruptive innovation opportunity for the entertainment industry to collaborate with museums and create new and engaging exhibits that tell compelling stories and captivate audiences.
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