Converse 'The Canvas Experiment: Video Game' Shows a Wall of Chucks
References: freshnessmag
Converse is pushing creative advertising again with this new Converse 'The Canvas Experiment: Video Game' ad. The product-pushing Youtube video shows a pair of hipsters blasting away at a wall of aliens while playing a game of Space Invaders.
So, what’s the unique part of this commercial? An entire wall made from Converse shoes. The pixels of the video game are represented by different colored Chuck Taylor shoes turning back and forth, and viewers will be surprised to learn that this thing is fully functional! In fact, it’s going on tour through various European locations all throughout May.
Don’t miss your chance to check out this Converse 'The Canvas Experiment: Video Game' installation as it treks its way through various Converse stores and events.
So, what’s the unique part of this commercial? An entire wall made from Converse shoes. The pixels of the video game are represented by different colored Chuck Taylor shoes turning back and forth, and viewers will be surprised to learn that this thing is fully functional! In fact, it’s going on tour through various European locations all throughout May.
Don’t miss your chance to check out this Converse 'The Canvas Experiment: Video Game' installation as it treks its way through various Converse stores and events.
Trend Themes
1. Creative Advertising - Opportunity for brands to explore unconventional and attention-grabbing advertising methods.
2. Branded Installations - Potential for brands to create immersive and interactive experiences using their products as a medium.
3. Functional Art - Emerging trend of turning everyday items into functional art pieces for novel and engaging experiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies and brands to leverage creative approaches in their campaigns.
2. Retail - Potential for retailers to create unique and immersive in-store experiences to boost customer engagement.
3. Art and Design - Growing market for artists and designers to create functional art installations that blur the line between art and utility.
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