The Converse 'Just Add Color' Projects Keeps Things Bright
Senduran Bhakthakumaran — March 27, 2012 — Marketing
I am an extreme fan of the Chuck Taylor All Star series and duly appreciate the most recent efforts of the Converse Just Add Color campaign. This is a guerrilla graffiti-esque effort taken by the company in the cities of Germany, Austria and Switzerland to brighten up the streets with eye-pleasing splashes of color as a reminder of how Converse brought color not only to basketball players, but to a variety of groups including skateboarders, musicians and pretty much all creative people.
Using an extensive array of materials including paintball guns, the common brush, netted curtains, streamers and even confetti, the selected artists roamed the streets splattering Converse shoe designs all over walls and buildings, making sure to leave the tag line "Just Add Color" as well. The entire project is the perfect tribute to the wide-range success of Converse with the dual effort of keeping cities happy. Long live Converse!
Using an extensive array of materials including paintball guns, the common brush, netted curtains, streamers and even confetti, the selected artists roamed the streets splattering Converse shoe designs all over walls and buildings, making sure to leave the tag line "Just Add Color" as well. The entire project is the perfect tribute to the wide-range success of Converse with the dual effort of keeping cities happy. Long live Converse!
Trend Themes
1. Guerrilla Graffiti - Opportunity to leverage guerrilla graffiti tactics for creative brand campaigns.
2. Just Add Color - Potential to create colorful campaigns that resonate with diverse groups of consumers.
3. Street Art Branding - Innovative approach to spreading brand messages through street art and urban landscapes.
Industry Implications
1. Footwear - Disruptive innovation potential in the footwear industry by combining art and branding in unique ways.
2. Advertising - Opportunity for advertising agencies to explore unconventional, eye-catching tactics like guerrilla graffiti campaigns.
3. Urban Fashion - Brands in the urban fashion industry can incorporate street art branding to connect with the target audience.
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