The Converse Japan 2011 Issue Gets Up Close and Friendly
Kamal Musharbash — February 26, 2011 — Marketing
References: converse.co.jp & thefashionisto
Unless you've been living under a rock the past few decades, All Star canvas shoes should definitely ring a bell; however, for those who do not know, this Converse Japan 2011 campaign will familiarize you. The fun photoshoot emphasizes the gleeful time that showcases all the casualness that is Converse.
Miko Lim photographed this latest campaign that features models such as Rob Rae and Lasse Pedersen, to name a few. Each picture portrays the variety of how these kicks could be worn. The Converse Japan 2011 campaign exudes the social life to a beautiful extent.
Miko Lim photographed this latest campaign that features models such as Rob Rae and Lasse Pedersen, to name a few. Each picture portrays the variety of how these kicks could be worn. The Converse Japan 2011 campaign exudes the social life to a beautiful extent.
Trend Themes
1. Casual Sneaker Fashion - Opportunity for brands to create campaigns that showcase the versatility and casualness of sneaker fashion.
2. Personalized Advertising - Opportunity for brands to create targeted campaigns that emphasize the individuality and unique style of their customers.
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Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to explore new ways of marketing casual sneaker fashion.
2. Advertising - Disruptive innovation opportunity for advertising agencies to develop personalized and targeted campaigns that resonate with customers.
3. Hospitality - Disruptive innovation opportunity for hospitality brands to incorporate social lifestyle marketing into their promotions and experiences.
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