Converse Canvas Experiment Lets People Show How the Brand Inspires Them
Jordan Sowunmi — May 20, 2011 — Fashion
The Converse Canvas Experiment is designed to let dedicated consumers of the brand express the impact that Converse has had on their creativity, allowing them to appear in a commercial where they can express their creativity in any way they choose.
For this shoot, Converse teamed up with Mentalgassi, a German street art collective, who put their own spin on the official Converse flag. Other people featured in the Converse Canvas Experiment ad campaign include "Mitch: the Drummer" and "Bjorn: the Guitar player."
I'm personally a big fan of Converse and the Converse Canvas Experiment. Chuck Taylor and the Converse brand mean a lot to millions of diverse people across the globe. The brand has proven itself to be an inclusive one in terms of style and subculture -- punk, hip-hop, preppy -- and the Converse Canvas Experiment ad campaign reflects the diversity in its consumer base.
Check out the video of Mentalgassi's Converse Canvas Experiment piece, and look through our gallery to see more of its work.
Photo credits: Mentalgass's official blog.i
For this shoot, Converse teamed up with Mentalgassi, a German street art collective, who put their own spin on the official Converse flag. Other people featured in the Converse Canvas Experiment ad campaign include "Mitch: the Drummer" and "Bjorn: the Guitar player."
I'm personally a big fan of Converse and the Converse Canvas Experiment. Chuck Taylor and the Converse brand mean a lot to millions of diverse people across the globe. The brand has proven itself to be an inclusive one in terms of style and subculture -- punk, hip-hop, preppy -- and the Converse Canvas Experiment ad campaign reflects the diversity in its consumer base.
Check out the video of Mentalgassi's Converse Canvas Experiment piece, and look through our gallery to see more of its work.
Photo credits: Mentalgass's official blog.i
Trend Themes
1. User-generated Ad Campaigns - Incorporating user-generated content for ad campaigns can enhance brand loyalty while providing creative opportunities for customers.
2. Inclusive Branding - Focusing on inclusivity in branding can attract diverse consumer bases and promote brand loyalty.
3. Interactive Branding - Interactive ad campaigns can engage consumers and provide a unique brand experience.
Industry Implications
1. Footwear Industry - Engaging consumers in creative ways can set brands apart in the highly competitive footwear industry.
2. Advertising Industry - Using user-generated content in ad campaigns is a disruptive innovation opportunity for the advertising industry.
3. Art Industry - Partnering with artists and creatives can provide unique and eye-catching ad campaigns in the art industry.
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