Szymon Brodziak Merges Female Bodies With Interior Design
Nika Kubiak — April 13, 2009 — Naughty
References: szymonbrodziak
What do an office chair, sofa or picture frame have to do with photography, or even art? A lot. Polish photographer Szymon Brodziak is known for his original ideas for photo sessions. Many companies are taking chances with this young artist's controversial approach to selling their products.
Sitag just printed six seats with Szymon’s photographs, which highlight the beauty not just of the female body, but also the smoothness and modernity of the chair.
The manufacturer believes that the best is the chair “dressed” in unpretentiousness. Just as brave are the new campaigns promoting an exclusive line of window frames, or a modern furniture.
Brodziak undertook the difficult task of photography to connect the beauty of art objects. He was able to highlight the interior style and express their individual character with an elegant mixture of nature in a body of a woman. The campaigns therefore, combined these two associations; the product and a woman’s naked body as a symbol of perfection.
Sitag just printed six seats with Szymon’s photographs, which highlight the beauty not just of the female body, but also the smoothness and modernity of the chair.
The manufacturer believes that the best is the chair “dressed” in unpretentiousness. Just as brave are the new campaigns promoting an exclusive line of window frames, or a modern furniture.
Brodziak undertook the difficult task of photography to connect the beauty of art objects. He was able to highlight the interior style and express their individual character with an elegant mixture of nature in a body of a woman. The campaigns therefore, combined these two associations; the product and a woman’s naked body as a symbol of perfection.
Trend Themes
1. Controversial Photography - There is a growing trend of using controversial photography techniques to sell products, as seen in Szymon Brodziak's merging of female bodies with interior design.
2. Artistic Product Advertising - Companies are embracing original and artistic ideas for photo sessions to showcase their products in a unique way, as demonstrated by Szymon Brodziak's work with Sitag and window frame manufacturers.
3. Innovative Visual Representation - Photography is being used to highlight the beauty and individual character of art objects and interior styles, by integrating nature and the human form, as evidenced by Szymon Brodziak's campaigns.
Industry Implications
1. Furniture Manufacturing - The furniture industry has an opportunity to explore provocative photography techniques that showcase the beauty and modernity of their products, as demonstrated by Sitag's collaboration with Szymon Brodziak.
2. Window Frame Manufacturing - Window frame manufacturers can leverage artistic and bold photo campaigns to promote their exclusive product lines and capture the attention of customers, as seen in Brodziak's work with window frame campaigns.
3. Art and Design - The art and design industry can find disruptive innovation opportunities by merging physical objects with the human form in photography, allowing for new and unique ways of expressing the character and style of art objects, as shown in Brodziak's work.
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