Fosters 'Ride the Scuba'
beto cortez — June 21, 2008 — Tech
To promote a new product called Foster's Scuba, Foster's has launched a new campaign where internet viewers can control an actual submarine over the internet. Visitors to the website can also watch all the other (drunk) submarine drivers take their turn at the submarine.
The campaign, called 'Ride the Scuba' is meant to celebrate the launch of a new bubble-control mechanism in their beer,
The technology allow users to control a real submarine, choosing several camera views delivering a real product benefit that is instigating gamers and marketeers.
The campaign, called 'Ride the Scuba' is meant to celebrate the launch of a new bubble-control mechanism in their beer,
The technology allow users to control a real submarine, choosing several camera views delivering a real product benefit that is instigating gamers and marketeers.
Trend Themes
1. Interactive Remote Control - Opportunity for businesses to engage consumers by offering interactive remote control experiences.
2. Gamification for Marketing - Disruptive innovation opportunity for marketers to incorporate gamification techniques to promote their products.
3. Surveillance Technology - Potential for advancement in surveillance technology through remote control and multiple camera views.
Industry Implications
1. Hospitality & Tourism - Hospitality and tourism industry can leverage interactive remote control experiences to enhance guest engagement.
2. Beverage & Alcohol - Opportunity for beverage and alcohol companies to explore gamification for marketing strategies, boosting brand awareness.
3. Security & Surveillance - Development and implementation of remote-controlled surveillance technology can revolutionize the security industry.
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