Trend Hunter Dives Into the Rules of Retail in Innovation eLearning
Colin Smith — December 1, 2022 — TH Video
References: youtube
Trend Hunter covers the changing rules of retail in its Consumer-Centric Retail four-part series on YouTube. This is part of the platform's Innovation eLearning set of modules.
The module dives into what the future of retail looks like through the lenses of Naturality, Curation, and Artificial Intelligence. In the introduction video, Trend Hunter poises the question: What retailer appeals to you as a consumer, not as an innovator? This question helps get to the core reasoning behind where customers actually shop, as opposed to where customers would ideally like to shop.
With this question established, the module begins analyzing through the lens of Naturality. The video references one insight report titled Revamped Consignment, which covers brands that have transformed thrift shopping and second-hand purchasing into a more glamorized, prestigious experience, rather than purely a cost-saving one. Additional pillars of Naturality covered in the video include sustainability and containment.
The following video offers insight into Curation, the idea that retailers benefit greatly from curating their products and experiences specifically for their intended customers. The Beyond-Insta Retail insight report offers additional information on this topic, as it highlights brick and mortar retailers that offer Instagrammable experiences through curated designs and comfortable environments.
For more information on Consumer-Centric Retail, check out Trend Hunter's Free 2023 Trend Report.
Image Credit: Trend Hunter
The module dives into what the future of retail looks like through the lenses of Naturality, Curation, and Artificial Intelligence. In the introduction video, Trend Hunter poises the question: What retailer appeals to you as a consumer, not as an innovator? This question helps get to the core reasoning behind where customers actually shop, as opposed to where customers would ideally like to shop.
With this question established, the module begins analyzing through the lens of Naturality. The video references one insight report titled Revamped Consignment, which covers brands that have transformed thrift shopping and second-hand purchasing into a more glamorized, prestigious experience, rather than purely a cost-saving one. Additional pillars of Naturality covered in the video include sustainability and containment.
The following video offers insight into Curation, the idea that retailers benefit greatly from curating their products and experiences specifically for their intended customers. The Beyond-Insta Retail insight report offers additional information on this topic, as it highlights brick and mortar retailers that offer Instagrammable experiences through curated designs and comfortable environments.
For more information on Consumer-Centric Retail, check out Trend Hunter's Free 2023 Trend Report.
Image Credit: Trend Hunter
Trend Themes
1. Consumer-centric Retail - Retailers can differentiate themselves and appeal to customers by transforming thrift shopping and second-hand purchasing into a more glamorized, prestigious experience.
2. Naturality - Retailers can tap into customer preferences for sustainable, contained products to establish themselves as leaders in Naturality.
3. Curation - Retailers can benefit greatly from curating their products and experiences specifically for their intended customers, offering Instagrammable experiences through curated designs and comfortable environments.
Industry Implications
1. Retail Industry - Retailers can disrupt the industry by transforming thrift shopping and second-hand purchasing into a more glamorized, prestigious experience.
2. Sustainability Industry - Sustainable brands can partner with retailers to appeal to customers who prefer contained and eco-friendly products.
3. Design Industry - Designers can collaborate with retailers to create Instagrammable experiences through curated designs and comfortable environments.
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