Tim Kring's Conspiracy for Good Blends Reality & Fantasy
Tiana Reid — July 30, 2010 — Social Good
References: conspiracyforgood & dazeddigital
'Conspiracy for Good' is a revolutionary social change project that frames an interactive story through multimedia in order to encourage the viewers to generate change and take action. They call it "Social Benefit Storytelling."
Behind the project is Tim Kring, the creator of the hit television show 'Heroes.' The protagonists in this segment include Nadirah, who teaches in Zambia, and the demonized Blackwell Briggs, who represents all the corrupt corporations in the real world.
'Conspiracy for Good' has the ability to transform the way we look at "charity," through interaction and intrigue.
Behind the project is Tim Kring, the creator of the hit television show 'Heroes.' The protagonists in this segment include Nadirah, who teaches in Zambia, and the demonized Blackwell Briggs, who represents all the corrupt corporations in the real world.
'Conspiracy for Good' has the ability to transform the way we look at "charity," through interaction and intrigue.
Trend Themes
1. Interactive Storytelling - The trend of using multimedia and interactive elements in storytelling to engage and inspire audiences, creating new opportunities for immersive experiences and user participation.
2. Social Benefit Storytelling - The trend of using storytelling techniques and narratives to promote social change and inspire viewers to take action, offering opportunities for brands and organizations to align with causes and engage with socially-conscious consumers.
3. Transformative Charity - The trend of redefining traditional notions of charity and philanthropy by incorporating elements of entertainment, technology, and interactivity, providing new avenues for engaging audiences and generating positive impact.
Industry Implications
1. Entertainment - The entertainment industry can leverage interactive storytelling to create immersive experiences and engage audiences in new and innovative ways, opening up possibilities for new revenue streams and fan engagement.
2. Nonprofit - The nonprofit sector can utilize social benefit storytelling to effectively communicate their missions and engage with donors and supporters, fostering a deeper connection and increasing awareness and support for their cause.
3. Branding and Marketing - Brands and marketers can embrace transformative charity initiatives to enhance their social responsibility positioning, build brand loyalty, and connect with socially-conscious consumers who seek meaningful engagement with brands.
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