Consmr Platform is the First Review Site for Grocery Store Produce
Christopher DeLuca — June 21, 2011 — Tech
The Consmr platform hopes to rival some of the big players in the online review industry (see Yelp) but specifically for grocery store produce. The review website ranks produce by bringing together data on blogs, social media and some editorial outlets. The website, which does not yet have an app, anticipates that users will use the review site to make educated decisions primarily in-store.
The Consmr platform takes a very successful online industry and is hoping to have a competitive advantage over the leaders in the field by being very niche. The Consmr platform is poised to see success if they can get enough people to adopt the site as a resource in the early stages. This could change how you purchase your groceries.
The Consmr platform takes a very successful online industry and is hoping to have a competitive advantage over the leaders in the field by being very niche. The Consmr platform is poised to see success if they can get enough people to adopt the site as a resource in the early stages. This could change how you purchase your groceries.
Trend Themes
1. Specialized Product Review Sites - Consmr's successful model of providing product reviews for small niches indicates that other companies can thrive if they focus on specialized review fields.
2. Increased Demand for Data Analytics - Consmr's ability to provide users with data on the quality of produce suggests that there may be a significant demand for data analytics in the grocery store industry.
3. In-store Decision-making - Consmr's focus on users making educated decisions primarily in-store highlights a shift towards more in-store decision-making, which presents opportunities for companies to improve the in-store experience.
Industry Implications
1. Grocery Store Industry - Consmr's unique value proposition as a produce review website creates opportunities for companies in the grocery store industry to provide similar services and improve the quality of their produce offerings.
2. Online Review Industry - Consmr's success in creating a niche review website presents opportunities for other companies in the online review industry to focus on specialized areas and compete with larger, more general review sites.
3. Data Analytics Industry - Consmr's use of data in providing product reviews suggests that there may be opportunities for companies in the data analytics industry to develop specialized tools for the grocery store industry and other areas where users require product quality information.
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