The Grailed Consignment Store is Now Available in App Form
Malika Renee Butss — January 30, 2016 — Tech
References: itunes.apple & hypebeast
Online consignment store Grailed is expanding its digital presence with the release of a new iOS app.
With the launch of the Grailed app, men can buy and sell while on the go. While the app does not differ much from the retailer's online store, the application does bring sought after pieces to the fingertips of fashion-forward men. Grailed has reworked its messaging system -- which now resembles a text message layout -- and added an easy-to-use wish list. Most importantly, the peer-to-peer consignment store still offers new and lightly worn luxury menswear at affordable prices.
As of now, the app is only available for Apple devices but fashion enthusiasts are to be on the look out for an Android version in the near future.
With the launch of the Grailed app, men can buy and sell while on the go. While the app does not differ much from the retailer's online store, the application does bring sought after pieces to the fingertips of fashion-forward men. Grailed has reworked its messaging system -- which now resembles a text message layout -- and added an easy-to-use wish list. Most importantly, the peer-to-peer consignment store still offers new and lightly worn luxury menswear at affordable prices.
As of now, the app is only available for Apple devices but fashion enthusiasts are to be on the look out for an Android version in the near future.
Trend Themes
1. Mobile Consignment Shopping - The Grailed app allows men to buy and sell luxury menswear on the go, tapping into the trend of mobile shopping and convenience.
2. Enhanced User Experience - The Grailed app's messaging system and wish list features offer an improved user experience, catering to the demand for seamless and personalized shopping experiences.
3. Affordable Luxury Fashion - Grailed's peer-to-peer consignment store continues to disrupt the fashion industry by offering new and lightly used luxury menswear at affordable prices, reshaping the perception of high-end fashion affordability.
Industry Implications
1. E-commerce - The Grailed app is part of the e-commerce industry, leveraging technology to streamline the buying and selling of luxury menswear.
2. Fashion Retail - The fashion retail industry is being disrupted by apps like Grailed, where customers can access sought-after pieces and affordable luxury fashion through a peer-to-peer consignment model.
3. Mobile App Development - The Grailed app's release indicates the continued demand for mobile app development and innovation in the retail sector, specifically targeting the menswear market.
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