The Advan Mathew 'Conservative Lady' Series is Restrained
Josh Triantafilou — May 10, 2012 — Fashion
References: advanmatthew & designscene.net
Fashion and beauty photographer Advan Mathew recently shot a series of photographs titled, 'Conservative Lady,' for iCreate magazine that does much to live up to its name.
The shoot depicts model Yulia (Damn-Inc) in semi-formal, reserved outfits courtesy of stylist Kaymory Kiky, wearing similarly
restrained makeup and hairstyles from Olivia Worotitjan. Whether Yulia is in an office or ascending down a staircase, she maintains the same taciturn, almost pouty expression. One gets the sense that she is indeed a conservative lady.
Whereas many fashion shoots aim for eccentricity, this shoot is set apart by its decidedly toned-down character. Even beyond the outfits the model wears, the photographs are reserved in character. Much of this comes from the set design -- offices, studies and the like -- yet a lot of it can be owed to the colors, which are dark and opaque.
The shoot depicts model Yulia (Damn-Inc) in semi-formal, reserved outfits courtesy of stylist Kaymory Kiky, wearing similarly
restrained makeup and hairstyles from Olivia Worotitjan. Whether Yulia is in an office or ascending down a staircase, she maintains the same taciturn, almost pouty expression. One gets the sense that she is indeed a conservative lady.
Whereas many fashion shoots aim for eccentricity, this shoot is set apart by its decidedly toned-down character. Even beyond the outfits the model wears, the photographs are reserved in character. Much of this comes from the set design -- offices, studies and the like -- yet a lot of it can be owed to the colors, which are dark and opaque.
Trend Themes
1. Reserved Fashion Shoots - Opportunity for fashion photographers to explore minimalistic and subdued aesthetics in their shoots.
2. Toned-down Beauty - Potential for beauty brands to cater to consumers seeking natural and subdued makeup and hairstyles.
3. Minimalist Set Design - Emerging trend of using minimalist and restrained set designs in fashion photography and advertising campaigns.
Industry Implications
1. Fashion Photography - Opportunity for fashion photographers to adapt their style and cater to clients seeking more reserved and conservative fashion shoots.
2. Beauty Brands - Potential for beauty brands to develop and market products that align with the trend of toned-down and natural beauty looks.
3. Set Design - Growing demand for minimalist and subdued set designs in the fashion and advertising industries, offering opportunities for set designers to showcase their skills.
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