H&M's Conscious Exclusive 2020 is Feminine & Eco-Friendly
Laura McQuarrie — March 21, 2020 — Eco
References: www2.hm & refinery29
H&M's Conscious Exclusive 2020 collection is full of feminine, timeless styles that have been reworked with sustainably sourced materials. Inspiration for the collection was taken from the 1920s sleeper train Le Train Bleu, a popular mode of transportation for affluent creatives. The collection aims to capture the decadent and carefree essence of the times with mini dresses made with recycled taffeta, slippers embellished with recycled glass beads and even a ball gown.
As H&M’s Creative Advisor Ann-Sofie Johansson told Refinery29, "For spring ‘20, the Conscious Exclusive design team considered the emotional durability and afterlife of the garments they were designing more carefully than ever before. We are committed to a truly holistic approach to sustainability, as well as to creating special pieces that will last a lifetime.”
As H&M’s Creative Advisor Ann-Sofie Johansson told Refinery29, "For spring ‘20, the Conscious Exclusive design team considered the emotional durability and afterlife of the garments they were designing more carefully than ever before. We are committed to a truly holistic approach to sustainability, as well as to creating special pieces that will last a lifetime.”
Trend Themes
1. Sustainable Fashion - The trend towards sustainable fashion is growing, creating opportunities for brands to innovate with recycled and eco-friendly materials.
2. 1920s-inspired Fashion - The trend towards 1920s-inspired fashion is gaining popularity, creating opportunities for brands to incorporate vintage elements into modern designs.
3. Emotional Durability - The trend towards designing for emotional durability is increasing, creating opportunities for brands to focus on creating long-lasting and meaningful products.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend towards sustainable and emotionally durable fashion, and incorporate 1920s-inspired designs into their collections.
2. Textile Innovation - The textile innovation industry can capitalize on the trend towards sustainable fashion by researching and developing new materials that are eco-friendly and durable.
3. Vintage Clothing - The vintage clothing industry can capitalize on the trend towards 1920s-inspired fashion, by sourcing and selling authentic vintage pieces or creating modern designs inspired by vintage styles.
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