Beauty Bakerie's New Eyeshadow Palette Pays Tribute to Instagram
Laura McQuarrie — April 30, 2018 — Fashion
References: beautybakerie
From its Eyelash Icing Waterproof Mascara to its Flour Setting Powder, Beauty Bakerie is known for its range of confection-inspired cosmetics—now, the brand is adding to its fun and colorful assortment with the 'Do It for the Graham Palette.'
As well as staying true to its own naming conventions, Beauty Bakerie's youthful new eyeshadow release also manages to cleverly tie in with the popularity of taking photos to share on Instagram. The 12-shade cosmetic palette boasts a mix of matte, duo-chrome and foil finishes in a range of colors that will be perfect for the spring and summer seasons.
Each of the individual shades is versatile, buildable and highly pigmented, as well as cruelty-free, vegan, paraben-free and gluten-free.
As well as staying true to its own naming conventions, Beauty Bakerie's youthful new eyeshadow release also manages to cleverly tie in with the popularity of taking photos to share on Instagram. The 12-shade cosmetic palette boasts a mix of matte, duo-chrome and foil finishes in a range of colors that will be perfect for the spring and summer seasons.
Each of the individual shades is versatile, buildable and highly pigmented, as well as cruelty-free, vegan, paraben-free and gluten-free.
Trend Themes
1. Confectionery-inspired Cosmetics - Beauty brands can explore innovative product ideas by creating makeup lines and collections inspired by favorite confectionery items.
2. Social Media-inspired Cosmetics - Cosmetics companies can create products inspired by trends and content from popular social media platforms, such as Instagram or Pinterest.
3. Vegan Cosmetics - Cosmetics companies can meet the demand for ethical and sustainable products by developing vegan and cruelty-free cosmetics.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can continue to create innovative and unique products, such as confectionery and social media-inspired cosmetics, to appeal to younger, trend-conscious consumers.
2. Food and Beverage - Food and beverage companies can explore opportunities to partner with beauty brands to create collaborative promotions and products based on popular confectionery items and flavors.
3. Retail - Retailers can offer a wider range of products that cater to ethical and sustainable lifestyles by stocking vegan and cruelty-free cosmetics alongside traditional beauty products.
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