Confortex Condoms Recently Underwent a Modern Rebranding
Rebecca Byers — July 21, 2015 — Marketing
References: lovelypackage
This unique range of condom packaging was designed as part of a rebrand for Spain's Confortex Condoms. The colorful branding uses various vibrant hues to differentiate between types, with each sporting a different subtle pattern that seamlessly combine two shades.
The new logo for Confortex is contained within a white box and features a clean sans serif font, which the designers liked based on its power to differentiate the product from their competition. Confortex was seeking a rebranded image that spoke to their new business model, which sees them selling their product directly to consumers for the first time.
The unique new approach to branding this range of prophylactics is successful based on its lack of attempt to seem overly sexy, instead branding itself around "feeling safe."
The new logo for Confortex is contained within a white box and features a clean sans serif font, which the designers liked based on its power to differentiate the product from their competition. Confortex was seeking a rebranded image that spoke to their new business model, which sees them selling their product directly to consumers for the first time.
The unique new approach to branding this range of prophylactics is successful based on its lack of attempt to seem overly sexy, instead branding itself around "feeling safe."
Trend Themes
1. Vibrant Packaging Design - The use of vibrant hues and subtle patterns in condom packaging creates a visually appealing and differentiated product.
2. Clean and Modern Branding - The clean sans serif font and white box logo provide a modern and distinctive look for condom packaging.
3. Direct-to-consumer Business Model - Confortex's shift to selling their condoms directly to consumers presents an opportunity for disruptive innovation in the condom industry.
Industry Implications
1. Condom Manufacturing - Manufacturers can explore vibrant packaging design as a way to differentiate their products and appeal to consumers.
2. Graphic Design and Branding - Design and branding agencies can leverage the trend of clean and modern branding to create unique identities for products and companies.
3. E-commerce and Retail - The direct-to-consumer business model adopted by Confortex opens up opportunities for innovative e-commerce platforms and retail strategies in the condom industry.
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