The Aquatro Condom Ads Reminds Men to Be the Hero
Eric Westcott — March 12, 2014 — Marketing
References: aquatro & forevergeek
Aquatro has taken a pop culture spin on its condom ads in using iconic hero and villain pairings to drive home that there is always a time you can be a hero.
With the tag line "don't be the bad guy," it is now possible to live up to the standards that have been set by some of our favorite heroes; Bat-Man has always protected us from The Joker and Harry Potter did the same with Voldemort. It is an ingenious idea to step away from the clever puns of other condom ads, and use the power of pop culture icons to drive the message home.
This condom ad reminds us that we have the power within ourselves to be the hero and protect not just ourselves but loved ones from any unwanted infections.
With the tag line "don't be the bad guy," it is now possible to live up to the standards that have been set by some of our favorite heroes; Bat-Man has always protected us from The Joker and Harry Potter did the same with Voldemort. It is an ingenious idea to step away from the clever puns of other condom ads, and use the power of pop culture icons to drive the message home.
This condom ad reminds us that we have the power within ourselves to be the hero and protect not just ourselves but loved ones from any unwanted infections.
Trend Themes
1. Pop Culture Condom Ads - Using iconic hero and villain pairings to promote condom use.
2. Message-driven Advertising - Shifting away from clever puns to deliver an important message.
3. Empowering Safe Sex - Reminding individuals of their power to protect themselves and loved ones from infections.
Industry Implications
1. Contraceptives - From condoms to birth control, the industry should be open to creative and impactful messaging.
2. Advertising - The industry should embrace creative campaigns that grab attention and leave a lasting impression.
3. Public Health - Using popular cultural references to promote healthy behavior and disease prevention is an innovative way to reach wider audiences.
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