Hing’s Brand Visual Identity is Unique and Hot Pink
Farida Helmy — June 24, 2014 — Marketing
References: middaystudio & thedieline
This eclectic condiment branding identity for authentic Chinese food brand Hing’s Brand is fun and surprisingly unique.
Working with the Hong Kong-born Hing Toa -- who is the creator of these delicious Chinese flavors that he sells in his busy family run takeaway restaurant in Essex -- on the brand creation, naming and packaging of the new brands is popular design firm Midday. And the final results of the duo’s creative minds together is stunningly aesthetic and vibrantly attractive.
Choosing to go with a juxtaposing neon pink label design for an authentic Chinese food brand, the eclectic condiments branding identity fuses the traditional east with the contemporary west.
“Siu Siu (Just a Little) Chilli Oil and Mei Mei (Great Taste) Curry Powder are the first of an exciting new range of authentic Chinese flavours ‘Made in Essex’,” says the design team at Midday.
Working with the Hong Kong-born Hing Toa -- who is the creator of these delicious Chinese flavors that he sells in his busy family run takeaway restaurant in Essex -- on the brand creation, naming and packaging of the new brands is popular design firm Midday. And the final results of the duo’s creative minds together is stunningly aesthetic and vibrantly attractive.
Choosing to go with a juxtaposing neon pink label design for an authentic Chinese food brand, the eclectic condiments branding identity fuses the traditional east with the contemporary west.
“Siu Siu (Just a Little) Chilli Oil and Mei Mei (Great Taste) Curry Powder are the first of an exciting new range of authentic Chinese flavours ‘Made in Essex’,” says the design team at Midday.
Trend Themes
1. Eclectic Branding - Brands across various industries can explore unique, distinctive branding for their products and services by experimenting with an eclectic mix of colors, fonts, and design elements.
2. Fusing Tradition with Contemporary Design - By fusing traditional elements with modern, contemporary design, brands can create visually stunning and attractive identities that appeal to a wide range of audiences and help them stand out in highly competitive markets.
3. Authentic, Locally Sourced Flavors - Food and beverage companies can explore creating unique flavor profiles using locally sourced ingredients to appeal to consumers' preferences for authentic, sustainable, and healthy food products.
Industry Implications
1. Food and Beverage Industry - Food brands can explore unique branding and locally sourced flavor profiles to differentiate themselves in the highly competitive food and beverage industry.
2. Graphic Design Industry - Graphic design firms can experiment with creating unique brand identities that fuse tradition with contemporary design elements.
3. Hospitality Industry - Restaurants and other hospitality businesses can explore unique branding and locally sourced flavor profiles to attract customers looking for authentic experiences and sustainable dining options.
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