Tesco's Self-Serve Concept Grocery Store Adopts a Cash-Free Model
Laura McQuarrie — July 4, 2018 — Business
References: campaignlive
A concept grocery store at Tesco's head office in Welwyn Garden City is open to the public as the first Tesco Express to be entirely cashless. With cash-free checkout machines, Tesco has found that its systems reduce the average the speed of in-store transactions by half. As the store also serves as an innovation hub that is connected to test kitchens, event spaces and more, some staff members are also testing an app-based solution that lets consumers bypass the checkout entirely.
At the concept grocery store, self-serve experiences can also be had by consumers before they get to the checkout—an in-store machine makes it possible for consumers to bottle freshly squeezed orange juice on-demand.
One of the other innovative features of the Tesco store includes the integration of custom playlists, based on the profile of the shoppers in the area, such as the elderly or students.
At the concept grocery store, self-serve experiences can also be had by consumers before they get to the checkout—an in-store machine makes it possible for consumers to bottle freshly squeezed orange juice on-demand.
One of the other innovative features of the Tesco store includes the integration of custom playlists, based on the profile of the shoppers in the area, such as the elderly or students.
Trend Themes
1. Cashless Grocery Stores - The growing adoption of cashless payment systems in grocery stores presents opportunities for businesses to streamline transactions and improve customer experience.
2. In-store Self-serve Experiences - The introduction of in-store self-serve machines for customized products, like freshly squeezed orange juice, allows grocery stores to offer personalized and on-demand experiences to customers.
3. Data-driven Personalization - The use of data and customer profiles to create customized playlists and experiences in grocery stores highlights the potential for businesses to leverage data-driven personalization strategies for targeted marketing and improved customer satisfaction.
Industry Implications
1. Grocery Retail - Grocery retailers can explore cashless payment systems and in-store self-serve machines to enhance customer experience and streamline operations.
2. Payment Technology - The cashless trend in grocery stores presents opportunities for payment technology providers to develop innovative solutions for secure and convenient transactions.
3. Data Analytics - The integration of data-driven personalization in grocery stores creates opportunities for data analytics companies to help businesses leverage customer data for targeted marketing and improved customer engagement.
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