The BMW Concept Sedan's Horizontal Lines Make It Look Wider
Rahul Kalvapalle — November 23, 2015 — Autos
References: press.bmwgroup & autoblog
The BMW Concept Sedan is a vehicle that brings together the German auto brand's famous and distinctly Bavarian cues with some more modern twists.
The concept vehicle is equipped with a kidney grille, either side of which sit headlamps with circular daytime running lights. The engine is fed by a broad horizontal air intake. At the back of the vehicle, horizontal shapes are used to emphasize the car's width and give it the illusion of looking even bigger and more spacious than it already is. The horizontal design lines also make it look lower and more securely planted on the road.
The BMW Concept Compact Sedan is clearly targeted towards buyers in China, one of the biggest markets in the world for automobiles. This particular vehicle aims to exploit the Chinese market's potential for growth in the segment of premium compact cars.
The concept vehicle is equipped with a kidney grille, either side of which sit headlamps with circular daytime running lights. The engine is fed by a broad horizontal air intake. At the back of the vehicle, horizontal shapes are used to emphasize the car's width and give it the illusion of looking even bigger and more spacious than it already is. The horizontal design lines also make it look lower and more securely planted on the road.
The BMW Concept Compact Sedan is clearly targeted towards buyers in China, one of the biggest markets in the world for automobiles. This particular vehicle aims to exploit the Chinese market's potential for growth in the segment of premium compact cars.
Trend Themes
1. Horizontal Design Lines - Using horizontal design lines can create an illusion of a wider and more spacious vehicle, appealing to consumers who prioritize interior space and sleek aesthetics.
2. Emphasis on Width - Emphasizing the width of a vehicle through horizontal shapes can enhance its presence on the road and give it a more secure and planted stance, attracting buyers who value stability and road presence.
3. Targeting Chinese Market - Exploiting the potential for growth in China's premium compact car segment presents an opportunity for business professionals to tap into a booming market and cater to the preferences of Chinese consumers.
Industry Implications
1. Automotive Manufacturing - The automotive manufacturing industry can incorporate horizontal design lines in their vehicle designs to enhance aesthetics and appeal to consumer preferences for wider, more spacious cars.
2. Automotive Marketing and Advertising - Automotive marketing and advertising professionals can leverage the emphasis on width and sleek aesthetics through horizontal design lines to create compelling campaigns that resonate with consumers seeking stability, presence, and interior space.
3. Premium Compact Car Manufacturing - Manufacturers in the premium compact car segment can capitalize on the potential growth in the Chinese market by launching models that cater specifically to the preferences and demands of Chinese buyers, bringing innovation to this niche market.
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