Attivo Concept
Steve Pegg — November 11, 2007 — Autos
References: myattivo & projectattivo
Due for release in summer 2008, the Attivo is an exciting new concept in recreational inland boating. Environmentally friendly and demonstrating a combination style and low cost, The Attivo was created by car designer Keith Helfet, whose automotive credits include such classics as Jaguar's XJ220 supercar and, more recently, the F-Type concept.
Propelling the Attivo is an electric outboard motor with power delivered by internal batteries and charging system. Its compact proportions are deceptive, providing space for up to six adults and even comfortable overnight accommodation in the form of a double bed.
Propelling the Attivo is an electric outboard motor with power delivered by internal batteries and charging system. Its compact proportions are deceptive, providing space for up to six adults and even comfortable overnight accommodation in the form of a double bed.
Trend Themes
1. Electric Outboard Motors - The trend of electric outboard motors presents a disruptive innovation opportunity to the boating industry, offering environmentally friendly and cost-effective alternatives.
2. Recreational Inland Boating - The trend of recreational inland boating opens up opportunities for new designs and concepts, such as the Attivo, that combine style, space, and low cost.
3. Environmentally Friendly Boats - The trend of environmentally friendly boats offers an opportunity for the boating industry to embrace sustainability and attract eco-conscious consumers.
Industry Implications
1. Boating Industry - Within the boating industry, there is scope for disruptive innovation through the integration of electric outboard motors and the development of stylish yet affordable recreational boats.
2. Automotive Industry - In the automotive industry, car designers like Keith Helfet can explore disruptive innovation by extending their expertise to design concepts for boats, bringing fresh approaches and new ideas.
3. Sustainable Energy Industry - The sustainable energy industry can find disruptive innovation opportunities in developing advanced battery and charging systems for electric outboard motors, contributing to the growth of environmentally friendly boating.
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