This Chain is Giving Out Millions of Coupons for Free Burritos
Katherine Pendrill — March 17, 2016 — Lifestyle
References: bigstory.ap.org & grubstreet
While Chipotle already gave out millions of free entrees back in February when it temporarily closed all of its restaurants, now the chain is giving fans another chance to get their hands on a complimentary burrito.
As part of its effort to win back its dwindling customer base, Chipotle is mailing out millions of coupons for free burritos. The company has already sent out between six and 10 million of these coupons and does not plan to stop until it has sent a total of 21 million vouchers. Each coupon entitles the holder to a complimentary burrito, provided the order is placed before May 15th.
While the idea of sending enough coupons for nearly every dozen Americans may seem drastic, the move is part of a targeted effort to win back Chipotle customers. As chief financial officer Jack Hartung explains, the idea is to get the chain's restaurants to "look like Chipotle again," instead of a series of empty stores.
As part of its effort to win back its dwindling customer base, Chipotle is mailing out millions of coupons for free burritos. The company has already sent out between six and 10 million of these coupons and does not plan to stop until it has sent a total of 21 million vouchers. Each coupon entitles the holder to a complimentary burrito, provided the order is placed before May 15th.
While the idea of sending enough coupons for nearly every dozen Americans may seem drastic, the move is part of a targeted effort to win back Chipotle customers. As chief financial officer Jack Hartung explains, the idea is to get the chain's restaurants to "look like Chipotle again," instead of a series of empty stores.
Trend Themes
1. Coupon Marketing - The trend of using coupons as a marketing tool to drive customer loyalty and increase sales presents opportunities for businesses to attract new customers and retain existing ones.
2. Rebuilding Customer Trust - The trend of offering complimentary products as a way to regain customer trust after a crisis provides businesses with the opportunity to rebuild their reputation and strengthen customer relationships.
3. Targeted Promotions - The trend of sending out targeted promotions and coupons to specific customer segments allows businesses to personalize their marketing efforts and improve customer engagement.
Industry Implications
1. Fast Food - The fast food industry can leverage coupon marketing and targeted promotions to drive sales and attract new customers.
2. Restaurant - The restaurant industry can use complimentary product offerings to rebuild customer trust and enhance the dining experience.
3. Direct Mail Marketing - The direct mail marketing industry can capitalize on the trend of mailing out coupons and targeted promotions to help businesses reach their target audience effectively.
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