Three Buns x Fergadelic Line Includes a Burger and Cocktail
References: threebuns & highsnobiety
The Three Buns x Fergadelic capsule fashion collection brings the worlds of clothing and complementary food together to target millennial consumers. The brand features an array of burger-themed shirts, wearables and merchandise produced by artist Fergadelic that incorporate a specially designed burger dish and cocktail by Three Buns eatery. The food and clothing reflect one another to create an all-inclusive line that combines two popular industries into one to entice millennial consumers.
The collection features a line of skater-themed garments such as crewneck sweaters and T-shirts that are branded with a Fergadelic's bulldog logo and cartoon illustrations of juicy burgers. To complement the line, Three Burgers has put together a beef and veggie burger along with a pina colada for consumers to enjoy.
The collection features a line of skater-themed garments such as crewneck sweaters and T-shirts that are branded with a Fergadelic's bulldog logo and cartoon illustrations of juicy burgers. To complement the line, Three Burgers has put together a beef and veggie burger along with a pina colada for consumers to enjoy.
Trend Themes
1. Complementary Food-fashion Collections - Combining fashion and food to create an all-inclusive line that entices millennial consumers offers disruptive innovation opportunities for brands looking to collaborate across industries.
2. Burger-themed Wearables - Creating wearable merchandise such as T-shirts and sweaters featuring burger-themed illustrations and designs offers disruptive innovation opportunities for brands in the fast-food industry to connect with fashion-conscious consumers.
3. Cross-industry Collaborations - Collaborating with artists and designers to create cross-industry collections offers disruptive innovation opportunities for the food and fashion industries to create unique and attention-grabbing products.
Industry Implications
1. Fast-food Industry - Collaborating with artists and designers to create wearable merchandise featuring fast-food imagery offers disruptive innovation opportunities for the fast-food industry to expand their reach and connect with fashion-conscious consumers.
2. Fashion Industry - Creating complementary food and fashion collections offers disruptive innovation opportunities for the fashion industry to broaden their appeal to food enthusiasts and collaborate in new and exciting ways.
3. Hospitality Industry - Cross-industry collaborations between fashion designers and restaurants offer disruptive innovation opportunities for the hospitality industry to create unique and engaging food experiences that target a younger, more fashion-conscious demographic.
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