The Casper Bed Fits in a Box for a Successful Direct-to-Customer Service
Meghan Young — November 20, 2014 — Art & Design
References: casper & business.financialpost
Casper provides compact foam mattresses that have been making an impact on the sleep industry in the United States since April. Based in New York City, the start-up recently launched in Canada, bringing its one-of-a-kind mattresses all packed nice and neat in boxes the size of mini fridges. Although its unique blend of memory foam and latex might be a shining feature for some, others will love the direct-to-consumer business model as well.
The compact foam mattresses is easy to deliver and receive. In regards to the company's expansion onto Canadian soil, Casper co-founder and chief executive Philip Krim says, “Our plan was to expand into Canada in 2015, but we had an overwhelming amount of interest from Canadians asking if we could ship it to them, so we’re starting now."
The compact foam mattresses is easy to deliver and receive. In regards to the company's expansion onto Canadian soil, Casper co-founder and chief executive Philip Krim says, “Our plan was to expand into Canada in 2015, but we had an overwhelming amount of interest from Canadians asking if we could ship it to them, so we’re starting now."
Trend Themes
1. Compact Foam Mattresses - Disruptive innovation opportunity: Explore direct-to-customer business models for delivering compact foam mattresses.
2. Direct-to-consumer Business Models - Disruptive innovation opportunity: Investigate the potential of delivering products directly to consumers, bypassing traditional retail channels.
3. Expansion Into New Markets - Disruptive innovation opportunity: Consider expanding into new markets based on customer demand, even if it deviates from initial expansion plans.
Industry Implications
1. Sleep Industry - Disruptive innovation opportunity: Introduce compact foam mattresses to revolutionize the sleep industry with convenient packaging and delivery options.
2. E-commerce - Disruptive innovation opportunity: Capitalize on the direct-to-consumer trend by leveraging e-commerce platforms to sell and deliver compact foam mattresses.
3. Logistics and Delivery Services - Disruptive innovation opportunity: Develop efficient logistics and delivery solutions to support the compact foam mattress industry and its direct-to-customer approach.
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