Cell Phone Waiting Tones Changed to PRC Patriotic Song
Alexander Lam — September 30, 2009 — Social Good
References: chinamobileltd & nytimes
Chinese pride and communist propaganda has taken a new level with state-controlled mobile service providers changing the tone that you hear while waiting for someone to pick up the line into a patriotic Chinese song.
The song played instead of the waiting tone is called 'Guo Jia,' which means 'Country' in Chinese. One of the lines include “Only when we have a strong country can we have a prosperous family.” These changes were made to commemorate the 60th anniversary of the founding of the Peoples Republic of China.
The song played instead of the waiting tone is called 'Guo Jia,' which means 'Country' in Chinese. One of the lines include “Only when we have a strong country can we have a prosperous family.” These changes were made to commemorate the 60th anniversary of the founding of the Peoples Republic of China.
Trend Themes
1. Patriotic Ringtones - Disruptive innovation opportunity: Develop a platform or app that allows users to create and share customizable patriotic ringtones.
2. Nationalistic Marketing - Disruptive innovation opportunity: Create marketing strategies that leverage national pride and patriotism to target consumers in specific countries.
3. Government-controlled Mobile Services - Disruptive innovation opportunity: Explore the potential for government-controlled mobile service providers to offer unique, nationalistic features and services to their customers.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Develop technologies or services that enhance the customization and personalization of ringtone options for mobile phone users.
2. Marketing and Advertising - Disruptive innovation opportunity: Create campaigns that tap into nationalistic sentiments and connect with consumers on a deeper emotional level.
3. Government and Public Services - Disruptive innovation opportunity: Explore ways to use government-controlled mobile services as a means of promoting national pride and loyalty among citizens.
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