Communication Application Woop Lets You Pick Private or Private Hashtags
Alyson Wyers — March 4, 2016 — Tech
This real-time communication application takes context into account and lets you have multiple identities.
Currently in beta, the Woop app is trying to move away from using a single chat interface to chat to friends and family, build community, promote events, share photos and all your other text-based needs. By creating a hashtag on the communication application, users have the freedom to be themselves or put on any other persona they wish.
Teddy mode makes hashtags totally private and lets you pick individually who can see what you post or share. On the opposite end of the spectrum, Bunny mode is totally public to everyone. Kitty mode sits in the middle, where anyone can follow the conversation but contributors must be invited.
Currently in beta, the Woop app is trying to move away from using a single chat interface to chat to friends and family, build community, promote events, share photos and all your other text-based needs. By creating a hashtag on the communication application, users have the freedom to be themselves or put on any other persona they wish.
Teddy mode makes hashtags totally private and lets you pick individually who can see what you post or share. On the opposite end of the spectrum, Bunny mode is totally public to everyone. Kitty mode sits in the middle, where anyone can follow the conversation but contributors must be invited.
Trend Themes
1. Contextual Communication Apps - With the success of Woop, other communication apps can explore contextual features to offer users a more personalized communication experience.
2. Personalized Hashtags - Creating personalized hashtags on communication apps can allow users to have multiple identities and control their privacy settings.
3. Multiple Identities - The ability to have multiple identities on communication apps can satisfy different personas and needs of users, presenting a new frontier for innovation.
Industry Implications
1. Social Media - Incorporating contextual and personalized features in social media can revamp the user experience and attract new users.
2. Event Promotion - Contextual communication apps with personalized hashtags can present a new innovative approach to event promotion and engagement.
3. Online Communities - Creating a community-focused communication app with personalized identities and privacy settings can appeal to niche audiences and foster engagement and loyalty.
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