"Old School" Comme Des Garcons
Guerrilla fashion boutique Comme des Garcons, which has a habit of setting up shop in the most unusual venues, has done it again. For its only store in Southeast Asia, the Paris-based, Japanese label has picked the disused bookshop of Singapore's former Methodist Girls School.
Called (what else?) "Old School," merchandise here is laid out on antique school desks imported from Japan, giving the space the feel of an abandoned classroom-slash-laboratory. As dictated by its retail concept, CDG does no advertising, and will stay open for exactly one year before springing up somewhere else.
Called (what else?) "Old School," merchandise here is laid out on antique school desks imported from Japan, giving the space the feel of an abandoned classroom-slash-laboratory. As dictated by its retail concept, CDG does no advertising, and will stay open for exactly one year before springing up somewhere else.
Trend Themes
1. Guerrilla Fashion Boutiques - Disruptive innovation opportunity: Create temporary, unconventional retail spaces to attract customers and generate buzz.
2. Antique Store Design - Disruptive innovation opportunity: Incorporate vintage elements in retail spaces to create unique and nostalgic shopping experiences.
3. Non-traditional Advertising - Disruptive innovation opportunity: Rely on word-of-mouth and exclusivity to build brand reputation instead of traditional advertising methods.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Experiment with unconventional store locations and layouts to attract a wider range of customers.
2. Interior Design - Disruptive innovation opportunity: Incorporate thematic elements in retail spaces to create memorable and immersive shopping environments.
3. Marketing and Advertising - Disruptive innovation opportunity: Explore alternative methods of brand promotion that rely on unique experiences and limited availability.
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