Suki Waterhouse and Chloe Norgaard Star in the UGG Spring Ads
Meghan Young — September 23, 2014 — Fashion
References: uggaustralia & refinery29
Some women just want a pair of comfy boots to carry them throughout the cold winter season and one of the best options out there, to the chagrin of many, happen to be UGGs. Although a controversial shoe, to say the least, it is undeniable that it keeps people's feet warm and toasty. At least, until there is a bunch of wet snow on the ground.
The UGG Australia Spring 2014 ad campaign for the ankle version of these comfy boots star models Suki Waterhouse and Chloe Norgaard. Perfect for fall as well, it shows that this footwear is much more versatile than people might first assume. Upping the cool factor with these two faces, perhaps people will be seeing more of these comfy boots around the city.
The UGG Australia Spring 2014 ad campaign for the ankle version of these comfy boots star models Suki Waterhouse and Chloe Norgaard. Perfect for fall as well, it shows that this footwear is much more versatile than people might first assume. Upping the cool factor with these two faces, perhaps people will be seeing more of these comfy boots around the city.
Trend Themes
1. Versatile Comfy Footwear - Opportunity to innovate and create more versatile and functional footwear options that still prioritize comfort.
2. Controversial Products - Opportunity to tap into polarizing products or brands and generate buzz or interest through creative and unconventional marketing campaigns.
3. Influencer Marketing - Opportunity to collaborate with influential personalities and leverage their fan base to promote products or brands, especially those that may not have universal appeal.
Industry Implications
1. Footwear Industry - Innovate within the footwear industry to create more versatile and comfortable options, while still maintaining style and on-trend designs.
2. Marketing and Advertising Industry - Opportunity to create bold and unconventional marketing and advertising campaigns that generate buzz and interest around products or brands that may have a polarizing reputation.
3. Influencer Industry - Opportunity to work with influencers in industries that may not have universal appeal and leverage their reach to generate interest and sales in niche products or brands.
2.7
Score
Popularity
Activity
Freshness
