The ComFree 2012 Campaign is Creatively Pruned
Meghan Young — February 27, 2012 — Marketing
References: taxi & ibelieveinadv
The ComFree 2012 campaign shows that this amazing real estate service has not only received the seal of approval from humans, but from their home gardens as well. Through the clever photography and post-production of Philip Rostron, the entrance plants to homes have been pruned to look like an A-ok gesture, a thumbs up or a 'cool' exclamation.
Conceived and executed by Taxi, an ad agency based in Montréal, Canada, the ComFree 2012 campaign is simple, clever and to-the-point. It essentially shows that homes will also be onboard with this "professional, honest and innovative real estate service," as stated on their website. Canadian homeowners will be able to sell their property in as smart, effective and profitable way as possible.
The ComFree 2012 campaign was art directed by Stéphane Gaulin.
Conceived and executed by Taxi, an ad agency based in Montréal, Canada, the ComFree 2012 campaign is simple, clever and to-the-point. It essentially shows that homes will also be onboard with this "professional, honest and innovative real estate service," as stated on their website. Canadian homeowners will be able to sell their property in as smart, effective and profitable way as possible.
The ComFree 2012 campaign was art directed by Stéphane Gaulin.
Trend Themes
1. Clever Imagery - Opportunities for creating visually engaging and impactful advertising campaigns through innovative photography and post-production techniques.
2. Emotional Connection - The use of relatable, everyday objects to create an emotional connection with the target audience, such as using plants to represent approval and endorsement.
3. Simplified Messaging - The effectiveness of concise and to-the-point messaging in conveying the benefits and qualities of a product or service.
Industry Implications
1. Advertising - The advertising industry can leverage clever imagery and emotional connection in their campaigns to capture audience attention and create a lasting impression.
2. Real Estate - The real estate industry can explore innovative visual representations and simplified messaging to stand out in a competitive market and appeal to potential buyers or sellers.
3. Marketing and Branding - Marketing and branding professionals can benefit from incorporating clever imagery and emotional connection into their strategies to create memorable and impactful brand experiences.
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