The Colsubsidio Book Exchange Campaign Promotes Used Literature
Meghan Young — April 11, 2012 — Business
References: lowe-ssp3 & ibelieveinadv
The Colsubsidio Book Exchange campaign is simple and direct. It features papercraft silhouettes of iconic storybook characters such as Harry Potter, Snow White and Little Red Riding Hood. Although these simple cutouts do not necessarily elaborate on the print ad's tag line, “Come with a story and leave with another," it does show what literary treasures people can potentially walk away with.
Conceived and executed by Lowe / SSP3, an ad agency based in Bogota, Colombia, the Colsubsidio Book Exchange campaign features minimal posters that were art directed by Andres Lancheros, Guillermo Siachoque and Sebastian Pelaez with creative direction by Gustavo Marioni and Carlos Camacho. By relying on such basic imagery, the campaign illustrates how timeless and prevalent these particular tales are, invoking a nostalgic attachment in viewers.
Conceived and executed by Lowe / SSP3, an ad agency based in Bogota, Colombia, the Colsubsidio Book Exchange campaign features minimal posters that were art directed by Andres Lancheros, Guillermo Siachoque and Sebastian Pelaez with creative direction by Gustavo Marioni and Carlos Camacho. By relying on such basic imagery, the campaign illustrates how timeless and prevalent these particular tales are, invoking a nostalgic attachment in viewers.
Trend Themes
1. Papercraft Silhouette Ads - Utilizing papercraft silhouettes in advertising campaigns can create a visually appealing and nostalgic experience for viewers.
2. Storybook Character Promotion - Promoting literature through the use of iconic storybook characters can help generate interest and appeal to a wide range of audiences.
3. Minimalistic Print Ads - Creating minimalist posters can effectively convey a message while allowing viewers to interpret and connect with the imagery.
Industry Implications
1. Advertising - The advertising industry can consider incorporating papercraft silhouettes and iconic storybook characters in their campaigns to engage and captivate audiences.
2. Publishing - Publishers can use the concept of storybook character promotion to attract readers and highlight the value of used literature.
3. Art and Design - The art and design industry can explore minimalist print ads as a creative and impactful way to convey messages and evoke emotions.
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