Beauty Brand Coloure Draine Employs Black Workers
Grace Mahas — July 27, 2020 — Social Good
References: colouredraine
Coloure Draine is a cosmetic line dedicated to "encourag[ing] self-expression and diversity." Founded by Loraine R. Dowdy in 2013, the brand offers a variety of mostly vegan beauty products including eyeshadow, blush, lipsticks, and foundation created specifically for people of color with colorways that compliment darker skin tones.
In addition to addressing the need for inclusive color options in beauty products, Coloure Draine also aims to support the Black community by employing Black women and men internally, with a team that is 100% Black, and made up of 75% women and 25% men. Moreover, all products are made by a manufacturer in the United States that is owned and employs people of color with a staff of over 75 people.
Image Credit: Coloure Draine
In addition to addressing the need for inclusive color options in beauty products, Coloure Draine also aims to support the Black community by employing Black women and men internally, with a team that is 100% Black, and made up of 75% women and 25% men. Moreover, all products are made by a manufacturer in the United States that is owned and employs people of color with a staff of over 75 people.
Image Credit: Coloure Draine
Trend Themes
1. Inclusive Cosmetics - The trend of inclusive cosmetics is disrupting the beauty industry by providing products specifically designed for people of color and promoting diversity.
2. Black-owned Brands - The trend of black-owned brands is creating opportunities for businesses to empower and support the black community by offering employment opportunities and representation.
3. Ethical Manufacturing - The trend of ethical manufacturing is revolutionizing the cosmetics industry by highlighting the importance of supporting manufacturers who employ people of color and promote diversity.
Industry Implications
1. Beauty - Inclusive cosmetics provide disruptive innovation opportunities for the beauty industry to cater to a wider range of consumers and promote diversity and representation.
2. Diversity & Inclusion - The trend of black-owned inclusive cosmetics presents disruptive innovation opportunities for the diversity and inclusion industry by promoting representation and empowering underrepresented communities.
3. Manufacturing - The trend of ethical manufacturing in the cosmetics sector offers disruptive innovation opportunities for manufacturers to prioritize diversity in their workforce and support underrepresented communities.
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