Coloroid by Jialu Li Is Made for When the Tools are In Use and Not in Use
Meghan Young — March 31, 2016 — Marketing
References: behance.net & packagingoftheworld
Coloroid by Jialu Li, a student at the Academy of Art, is a clever packaging design for color pencils. Not only does it store the color pencils, but it also provides easy access for them when they are in use. Essentially the perforated surface was created for more than just looks. People can stick the pencils right side up in the holes when they need them at hand.
Made out of wood and cardboard, Coloroid by Jialu Li shows how interactive packaging can be. It can serve more than a place to just store something, it can be useful throughout its lifespan as well. Since it is well designed, it can be used as a decorative element in art studios and homes while also remaining as a holder for pencil refills.
Made out of wood and cardboard, Coloroid by Jialu Li shows how interactive packaging can be. It can serve more than a place to just store something, it can be useful throughout its lifespan as well. Since it is well designed, it can be used as a decorative element in art studios and homes while also remaining as a holder for pencil refills.
Trend Themes
1. Interactive Packaging - The Coloroid packaging design demonstrates the potential for interactive packaging to provide added functionality and convenience.
2. Multi-purpose Packaging - Coloroid showcases the opportunity for packaging to serve multiple functions, such as storage, decoration, and holder for refills.
3. Creative Materials - The use of wood and cardboard in Coloroid highlights the trend of using unconventional materials in packaging design.
Industry Implications
1. Art Supplies - The innovative Coloroid packaging presents an opportunity for disruptively improving the user experience and convenience of art supplies packaging.
2. Home Décor - Coloroid's visually appealing design and potential decorative functionality offer a disruptive innovation opportunity in the home décor industry.
3. Stationery - Coloroid's interactive and multi-purpose packaging concept opens up the possibility for disruptive advancements in the stationery industry.
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