An Aesthetic Pursuit Launched a Collection Informed by Courts
Kalin Ned — June 11, 2018 — Art & Design
References: pieceshome & design-milk
Brooklyn-based firm An Aesthetic Pursuit debuted a range of ultra-stylish colorful furnishing designs for 2018. The pieces draw their engagingly vibrant visual dynamic from graphics and motifs found in venues and sport-associated equipment. For example, the company's hand-tufted rugs meticulously blend geometry with an abstract art aesthetic that is favored in contemporary home interiors. The graphics include motifs from basketball courts, tennis nets, finish lines and running tracks. The designs offer an agreeable and vibrant twist to home decor, without being too outwardly sport-infused.
Other notable pieces in the colorful furnishing collection, dubbed 'Pieces,' feature stools that sleekly resemble basketball hoops and net-inspired tabletops. An Aesthetic Pursuit skillfully translated the competitive motifs into design-forward home decor that responds to contemporary home narratives.
Other notable pieces in the colorful furnishing collection, dubbed 'Pieces,' feature stools that sleekly resemble basketball hoops and net-inspired tabletops. An Aesthetic Pursuit skillfully translated the competitive motifs into design-forward home decor that responds to contemporary home narratives.
Trend Themes
1. Sport-inspired Furnishings - Opportunity to integrate sports-inspired designs into furniture and interior design.
2. Graphic Motifs - Using graphic motifs in furniture design offers a potential innovation for the home decor industry.
3. Colorful Geometric Patterns - Combining colorful geometric patterns into furnishings satisfies a growing demand for bold, statement pieces in home design.
Industry Implications
1. Furniture - The furniture industry could benefit from integrating graphic motifs and sports-inspired designs into their collections.
2. Home Decor - Home decor companies have an opportunity to capitalize on the desire for statement pieces by incorporating colorful geometric patterns and graphics into their designs.
3. Sports Equipment - The sports equipment industry could explore new revenue streams by partnering with furniture and home decor companies to incorporate their graphics and designs into products for the home.
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