Yardstick Coffee's Colorful Branding Designs are Clean and Fun
Farida Helmy — March 10, 2014 — Marketing
References: yardstickcoffee & inspirationhut.net
Taking the art of coffee very seriously, Yardstick Coffee's just launched colorful branding designs are simple, fun, chic and very eye-catching.
Wanting to spread awareness about the amazing specialty coffee that can be found in the Philippines, the logo (which is an integral part of the whole colorful branding design) was created in a way to resemble an upside down national flag of Philippines.
Mixing and matching different colors to give the brand a sense of playfulness, the brand's philosophy of passion and finding fun in their craft shines through. The almost clinical clean lines that are used in the designs show a different side to the label, the more series side, which focuses on make a traditional age-old craft into a specialty coffee that everyone would want a sip off.
Wanting to spread awareness about the amazing specialty coffee that can be found in the Philippines, the logo (which is an integral part of the whole colorful branding design) was created in a way to resemble an upside down national flag of Philippines.
Mixing and matching different colors to give the brand a sense of playfulness, the brand's philosophy of passion and finding fun in their craft shines through. The almost clinical clean lines that are used in the designs show a different side to the label, the more series side, which focuses on make a traditional age-old craft into a specialty coffee that everyone would want a sip off.
Trend Themes
1. Colorful Branding Designs - Disruptive innovation opportunity: Explore incorporating vibrant, eye-catching branding designs to capture consumer attention and create a memorable brand identity.
2. Specialty Coffee Awareness - Disruptive innovation opportunity: Develop strategies to raise awareness about specialty coffee from specific regions or countries, emphasizing unique flavors, origins, and brewing techniques.
3. Playful and Chic Aesthetic - Disruptive innovation opportunity: Create a brand identity that combines playfulness and stylishness to appeal to younger, trend-conscious consumers, revolutionizing the perception of traditional coffee culture.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce innovative branding concepts and storytelling techniques to enhance consumer engagement and differentiate coffee brands in a competitive market.
2. Hospitality - Disruptive innovation opportunity: Collaborate with specialty coffee brands to curate unique coffee experiences and elevate the coffee offering in hotels, resorts, cafes, and restaurants.
3. Design and Marketing - Disruptive innovation opportunity: Provide design and marketing services that specialize in creating playful, clean, and captivating branding designs for coffee companies worldwide.
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