'Motisons Jewellers' New HQ has Bright and Colorful Architecture
Laura McQuarrie — May 12, 2013 — Art & Design
References: kothariassociates & archdaily
The colorful architecture of 'Motisons Jewellers' new headquarters gives new life to the brand and Indian streetscape. As a well-established jeweler in Jaipur, Motisons wanted the design for its corporate tower to communicate a similarly strong presence.
The new construction is mindful of cultural significance; it is modeled after India's national flower -- the sacred lotus. The vibrant floral facade has a striking presence in both the day and night. In the dark, the individual petals of the leaf-like facade can be programmed to glow a different color of LED light. The petals also act as a second skin for the building and provide insulation.
To achieve the complex curves of the glass, Kothari Associates used 3D modeling software Revit to digitally design the entire building before a single brick was laid.
The new construction is mindful of cultural significance; it is modeled after India's national flower -- the sacred lotus. The vibrant floral facade has a striking presence in both the day and night. In the dark, the individual petals of the leaf-like facade can be programmed to glow a different color of LED light. The petals also act as a second skin for the building and provide insulation.
To achieve the complex curves of the glass, Kothari Associates used 3D modeling software Revit to digitally design the entire building before a single brick was laid.
Trend Themes
1. Colorful Architecture - Developing innovative architectural designs using vibrant colors can create a strong brand presence and enhance the aesthetic appeal of buildings.
2. Programmable Light Facades - Integrating programmable LED lights into building facades allows for dynamic visual displays, enhancing the building's presence both day and night.
3. Digital Building Design - Utilizing 3D modeling software for digital building design offers greater precision and efficiency in construction, enabling architects to achieve complex curves and designs.
Industry Implications
1. Architecture & Construction - Architects and construction companies can leverage colorful architecture and programmable light facades to differentiate their projects and attract clients seeking unique building designs.
2. Retail & Branding - Retail brands can explore the use of vibrant architectural designs to create visually appealing storefronts and establish a strong brand presence, captivating customers and enhancing the overall shopping experience.
3. Software & Technology - Software companies specializing in 3D modeling and digital building design solutions can provide architects and construction firms with innovative tools for creating complex and visually striking structures.
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