This Resoling Service Lets Customers Color Customize Their Footwear
David Ingram — November 19, 2015 — Fashion
References: demandware.edgesuite.net & hypebeast
Shoe sole company Vibram has created a new program that lets consumers customize any piece of foowear with a brightly colored sole.
The Vibram 'Sole Factor' program lets United States customers mail in a piece of footwear to be retreaded in a brand new Vibram sole. Customers can not only choose what type of sole they want, be it a thick boot tread or flat sneaker grip, but they can also choose from a wide variety of different colored sole options as well.
Each Vibram sole, regardless of color, is also made with 100 percent rubber that is designed to grip in both wet and dry conditions. Each customized sole is also made to be both lightweight and comfortable for a unique addition that breathes new life into old shoes.
The Vibram 'Sole Factor' program lets United States customers mail in a piece of footwear to be retreaded in a brand new Vibram sole. Customers can not only choose what type of sole they want, be it a thick boot tread or flat sneaker grip, but they can also choose from a wide variety of different colored sole options as well.
Each Vibram sole, regardless of color, is also made with 100 percent rubber that is designed to grip in both wet and dry conditions. Each customized sole is also made to be both lightweight and comfortable for a unique addition that breathes new life into old shoes.
Trend Themes
1. Customization of Footwear - The ability to customize the color and type of sole on footwear presents an opportunity for disruptive innovation in the shoe industry.
2. Mail-in Resoling Services - The rise of mail-in resoling services like Vibram's 'Sole Factor' program offers an opportunity for disruptive innovation in the footwear repair industry.
3. Colorful Sole Options - The growing demand for brightly colored shoe soles provides an opportunity for disruptive innovation in the materials and manufacturing industry for footwear.
Industry Implications
1. Shoe Manufacturing - Shoe manufacturers can capitalize on the trend of customizable colored shoe soles by offering a wide range of options to consumers.
2. Footwear Repair - The rise of mail-in resoling services for customized shoe soles presents an opportunity for disruptive innovation in the footwear repair industry.
3. Materials and Manufacturing - The demand for colorful shoe soles opens up an opportunity for disruptive innovation in the materials and manufacturing industry for footwear.
5.8
Score
Popularity
Activity
Freshness
