Behr's Color in Action Pop-Up Promoted the Brand's New Color
Ellen Smith — September 3, 2018 — Art & Design
Selecting a new color of paint for one's home is a daunting task, which is why Behr's 'Color in Action' pop-up fuses technology with customer service to aid consumers in this long-term decision.
The pop-up was inspired by the paint brand's color of the year, dubbed 'Blueprint.' The walls of the pop-up were painted this gorgeous blue tone and designed with products found at home hardware. While walking around the space's interior, guests were able to admire the new color, while shop through interior design pieces curated by The Home Depot.
The collaborative effort was both interactive and immersive while offering consumers a more convenient and inspirational way to re-design one's home.
Image Credit: Behr and Home Depot
The pop-up was inspired by the paint brand's color of the year, dubbed 'Blueprint.' The walls of the pop-up were painted this gorgeous blue tone and designed with products found at home hardware. While walking around the space's interior, guests were able to admire the new color, while shop through interior design pieces curated by The Home Depot.
The collaborative effort was both interactive and immersive while offering consumers a more convenient and inspirational way to re-design one's home.
Image Credit: Behr and Home Depot
Trend Themes
1. Interactive Pop-up Experiences - Pop-ups that fuse technology and customer service to aid consumers in making long-term decisions, like selecting paint colors for their homes.
2. Color of the Year Inspiration - Using a brand's color of the year as the central theme for pop-up showrooms that showcase the color and its potential in home design.
3. Curated Interior Design Shopping - Integrating pop-up spaces with curated interior design pieces to offer consumers a convenient and inspirational way to shop for home decor.
Industry Implications
1. Home Improvement Retail - Home improvement retailers can create pop-up showrooms that provide immersive experiences and personalized assistance to help customers make decorating decisions.
2. Interior Design - Interior design professionals can partner with paint brands to create pop-up spaces that showcase the brand's color of the year and offer design inspiration.
3. Technology Integration - Technology companies can develop interactive tools and apps that enhance the pop-up experience by providing virtual room visualization and color selection guidance.
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