Shout's Color Catcher Ads are Stationed on Clothing Labels
Laura McQuarrie — September 23, 2016 — Marketing
The labels on clothing are often so small, they are typically reserved for only sharing washing instructions, but Shout saw these tags as a unique opportunity to advertise its Color Catcher laundry sheets.
The 'Tag Ads' were designed as clothing labels that double as advertisements for the brand's product, showing how simple washing can be since the colors to not need to be separated. One of the variants reads: "Do not sort. Do not worry about colors running." Color Catcher is a product that absorbs and traps color dyes, meaning that there is less sorting and care that needs to happen before a piece of clothing can be washed.
While many brands focus on choosing the biggest and flashiest forms of advertising available, this one cleverly chooses its placement in order to be catch the eyes of the right consumer.
The 'Tag Ads' were designed as clothing labels that double as advertisements for the brand's product, showing how simple washing can be since the colors to not need to be separated. One of the variants reads: "Do not sort. Do not worry about colors running." Color Catcher is a product that absorbs and traps color dyes, meaning that there is less sorting and care that needs to happen before a piece of clothing can be washed.
While many brands focus on choosing the biggest and flashiest forms of advertising available, this one cleverly chooses its placement in order to be catch the eyes of the right consumer.
Trend Themes
1. Clothing Tag Advertising - Disruptive innovation opportunity: Brands can explore the use of clothing tags as an unconventional advertising medium, reaching consumers directly at the point of purchase.
2. Integrated Product Messaging - Disruptive innovation opportunity: Incorporating product benefits and messaging on clothing labels can enhance brand awareness and educate consumers about unique features.
3. Sustainable Advertising Solutions - Disruptive innovation opportunity: By utilizing already existing clothing labels for advertising, brands can reduce waste associated with traditional print advertisements.
Industry Implications
1. Clothing & Apparel - Disruptive innovation opportunity: Clothing brands can leverage clothing tags as a new marketing channel to engage with customers and differentiate their products.
2. Advertising & Marketing - Disruptive innovation opportunity: Advertising agencies can work with brands to develop creative strategies for incorporating advertising messages on clothing labels.
3. Laundry & Cleaning Products - Disruptive innovation opportunity: Laundry detergent and cleaning product companies can use clothing tags to communicate product benefits and simplify the washing process for consumers.
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