Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Open-Ended Cannabis Brands

Clean the Sky - Positive Eco Trends & Breakthroughs

Sid Lee and WeedMD Launched 'Color Cannabis' for Adult Use

— June 24, 2019 — Lifestyle
Sid Lee and WeedMD have partnered to launch the new 'Color Cannabis' campaign to revolutionize the way consumers think of marijuana. The campaign features bright visuals that touch upon real, everyday moments and encourages users to be open-minded to new perspectives.

The brand is centered around no longer seeing the world in black and white, but in color. “The name Color stands for the many benefits of cannabis yet to be discovered and the open-mindedness the world needs more of. Together with WeedMD, we wanted to create a brand that...modernize society’s monochromatic view of cannabis to one that is broader, richer and full of colour,” said Laura Stein, Creative Director, Sid Lee Toronto.

The forward-thinking brand will be sold exclusively in stores and online in select Canadian provinces.
Trend Themes
1. Revolutionizing Cannabis Perception - Opportunity to disrupt the traditional perception of marijuana and reshape it as an open-minded and colorful experience.
2. Emphasizing Everyday Moments - Disruptive innovation potential in creating cannabis campaigns that focus on relatable, everyday moments to engage with a wider audience.
3. Exploring Uncharted Benefits - Opportunity to innovate by exploring the untapped benefits of cannabis and redefine its potential beyond existing perceptions.
Industry Implications
1. Cannabis Marketing and Advertising - Disruptive potential in developing creative and inclusive cannabis marketing strategies to challenge the stigma and attract new consumers.
2. Retail and E-commerce - Opportunity for disruptive innovation in the retail and e-commerce space by exclusively selling cannabis products through physical stores and online platforms.
3. Creative Agency Services - Potential for disruption in creative agency services to cater to the evolving needs of cannabis brands and help redefine their image.
4.9
Score
Popularity
Activity
Freshness