'What are My Colors' Shows Users Their Most Flattering Fashion Hues
Geoff Dixon — February 16, 2015 — Tech
References: whataremycolors & whataremycolors
Ever wondered why clothes you like look great on your friend but not so great on you? Have you noticed that some outfits make your eyes pop, but some wash you out entirely? It turns out it’s all down to one key factor – color!
'What Are My Colors' is a revolutionary online service for that introduces both men and women to the colors that are perfect for them.
For a small fee of $7.99, users click on a series of pictures that allows them to choose their hair color, eye color, skin tone and other relevant factors. Their perfect 20 personal colors are then generated by a sophisticated algorithm and emailed to them directly.
With 80% of clothes sitting unworn in wardrobes, the service has the potential to save users money by only buying attire that actually suits them.
A color analysis app is part of the offer, which makes shopping online and on the high street so much easier with the option of quickly referring to your suggested colors in a handy format. From this point on, the style-savvy will never have to worry about choosing the right shade of blue for their eyes, or the right green to make their hair shimmer – What Are My Colors offers the handy cheat sheet to style success.
'What Are My Colors' is a revolutionary online service for that introduces both men and women to the colors that are perfect for them.
For a small fee of $7.99, users click on a series of pictures that allows them to choose their hair color, eye color, skin tone and other relevant factors. Their perfect 20 personal colors are then generated by a sophisticated algorithm and emailed to them directly.
With 80% of clothes sitting unworn in wardrobes, the service has the potential to save users money by only buying attire that actually suits them.
A color analysis app is part of the offer, which makes shopping online and on the high street so much easier with the option of quickly referring to your suggested colors in a handy format. From this point on, the style-savvy will never have to worry about choosing the right shade of blue for their eyes, or the right green to make their hair shimmer – What Are My Colors offers the handy cheat sheet to style success.
Trend Themes
1. Color Analysis Apps - Apps and services with color analysis algorithms can help users determine which colors look best on them, improving the online or in-store shopping experience.
2. Personalized Fashion Recommendations - Personalized fashion recommendations based on factors like skin tone, hair color, and personal style can improve the shopping experience, reduce waste, and ultimately save consumers money.
3. Data-driven Wardrobe Planning - With the ability to generate personalized color recommendations, apps and services can be used to help users plan their wardrobes more effectively and reduce waste by purchasing items they will actually wear.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating color analysis technology into their apps and services to provide consumers with a more personalized shopping experience.
2. Beauty - The beauty industry can benefit from creating products and services that cater to users' personal color preferences and recommendations.
3. Technology - The technology industry can benefit from developing more sophisticated color analysis algorithms and incorporating them into various apps and services across multiple industries.
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