'Collide' Mimics the Experience of Synesthesia
Joey Haar — September 20, 2016 — Art & Design
References: onformative & fastcodesign
Collide, a multimedia art installation by Onformative, attempts to tackle the tremendously tricky task of providing people with a subjective perceptual experience that only impacts a lucky few. The project, which consists of a gigantic color display and speaker set-up, is a theoretical attempt to make tangible the experience of synesthesia.
Synesthesia is a neurological quirk that impacts a small percentage of people in which certain senses get crossed and combined. For instance, a synesthete might taste shapes, feel smells, or, as in the case of Collide, see sounds as colors.
To try to engender this audio-visual synesthesia, Onformative collaborated with Dolby to use its San Francisco space's 54-channel speaker system. Having created a series of visuals that look something like abstract Impressionism, Onformative commissioned a troupe of cellists to create an original composition based on the images. That composition and its accompanying visuals are on display in the Dolby Laboratories.
Synesthesia is a neurological quirk that impacts a small percentage of people in which certain senses get crossed and combined. For instance, a synesthete might taste shapes, feel smells, or, as in the case of Collide, see sounds as colors.
To try to engender this audio-visual synesthesia, Onformative collaborated with Dolby to use its San Francisco space's 54-channel speaker system. Having created a series of visuals that look something like abstract Impressionism, Onformative commissioned a troupe of cellists to create an original composition based on the images. That composition and its accompanying visuals are on display in the Dolby Laboratories.
Trend Themes
1. Multimedia Art Installations - Creating immersive art experiences that engage multiple senses through the use of technology and collaboration.
2. Synesthesia Simulation - Developing tools and experiences that replicate the perceptual phenomenon of synesthesia, allowing individuals to temporarily experience the merging of senses.
3. Cross-sensory Experiences - Exploring ways to merge different sensory modalities to enhance art and entertainment, creating unique and immersive experiences.
Industry Implications
1. Art and Entertainment - Opportunity to leverage technology and collaboration to create innovative and immersive art installations that engage multiple senses and evoke emotional responses.
2. Music and Audio - Potential for collaboration between musicians and visual artists to create synesthesia-inducing experiences, enhancing the enjoyment and emotional impact of music.
3. Neuroscience and Psychology - Research and development of tools and simulations to replicate and study synesthesia, providing insights into the interplay between different senses and perception.
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